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Leonie Bulman
Leonie Bulman
Leonie joined WaveMetrix in 2009 and has run large global trackers for consumer electronics brands as well as ad hoc projects for luxury or FMCG brands. She now runs Verbatim, WaveMetrix's standardised offering, and works with brands and agencies to help them get as many insights as possible with a fixed-price solution
Leonie's recent articles
  • Advocacy Tracker: Nivea users tell others to try the brand’s products for “moisturising” and “softening” results
  • Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
  • O2's launch of "half-baked" O2 Wallet app creates a backlash among Facebook fans
  • Advocacy Tracker: aligning brand communication with advocates can help drive more positive recommendations
  • The North Face show how linking social platforms together can help build a larger online community

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Recent articles

What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
Advocacy Tracker: Nivea users tell others to try the brand’s products for “moisturising” and “softening” results
HTC successfully place consumer recommendations at the heart of their social media presence
Fosters make a "Good Call" by complementing TV advertising on social media
Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
O2's launch of "half-baked" O2 Wallet app creates a backlash among Facebook fans
NBC gets viewers Ready For Love with early social media campaign
Advocacy Tracker: aligning brand communication with advocates can help drive more positive recommendations
Limited edition offers grow Facebook communities, but they must be accessible to target audience
The North Face show how linking social platforms together can help build a larger online community

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