Alan Ault's recent articles
Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
Lesson number one: luxury brands can use social media without compromising their premium image
Our Wave blog has been running since June 2010 and in these past three years we have written over 500 social media case studies, exploring everything from digital campaigns to emerging platforms across all industries. We’ve aimed to show how brands can use left-field approaches to engage fans in their social communities, how they can measure their performance and how they can learn from fan engagement.