Leonie Bulman's recent articles
PG Tips sustain fan engagement through personal lifestyle questions
PG Tips show how to become the number one most engaging brand on Facebook, by asking fans how their tea fits into every day life. The high volume of responses provides PG Tips with a wealth of consumer information to help shape marketing and brand image.
- Fans discussing tea-drinking accounts for 83% of discussion: PG Tips fans respond to the brand's questions about how they drink tea by sharing lifestyle information - some like tea "with a lovely bacon sandwhich" whilst others like to "speak to friends on Facebook" or "stroke their cats" when drinking PG Tips
Fans associate PG Tips with "yum" and "delicious":
- Analysis of fan responses reveals what they associate tea with: This provides PG Tips with deep insight into consumers' emotional connections with tea, which can help the brand build an image that strongly resonates with them