Leonie Bulman's recent articles
O2's launch of "half-baked" O2 Wallet app creates a backlash among Facebook fans
O2 shows that using an online community to promote the launch of a new product can backfire, providing early adopters with a platform for negative feedback. O2’s Facebook launch of the new O2 Wallet app generates criticism for the app’s lack of NFC support, showing that innovative products should initially be tested in a more controllable environment than online communities.
- 89% of Facebook comments about O2 Wallet are negative: O2 Wallet announcement is met with criticism on the brand's Facebook page, with users saying they are "hugely disappointed" by the lack of NFC support, which makes the app "pointless". Others complain that O2 has not addressed security concerns which come with mobile payments and that O2 Wallet "should have been thoroughly tested" before release
- Negative perceptions of O2 Wallet reflect badly on the O2 brand: Some O2 users take the opportunity to criticise the brand's services, including the price of data plans or signal coverage, revealing the drawbacks of launching an innovative product within social media communities