Jason Hardman's recent articles
Nokia Lumia 1020 realtime reaction shows consumers are "impressed" with camera, but deterred by US pricing options
Consumer Twitter reaction to the launch of Nokia’s 41MP Lumia 1020 shows they are impressed with the "amazing" imaging capabilities. However, the announcement of the $299 price tag and AT&T exclusivity drive negativity, suggesting these factors may act as purchase barriers for the handset.
2. As the presentation begins, consumer discussion begins to build. Elop begins to talk about Nokia’s imaging heritage then launches the 1020, emphasising that it can help you “see more than your eye can”. He goes on to talk about oversampling specifics, showing examples of how the 1020 produces pictures and video
3. Overall buzz peaks during the middle of the presentation, when Elop moves away from imaging and the price and release date of the handset are revealed. This peak in discussion is not accompanied by a rise in intent to purchase, reinforcing that the price and AT&T exclusivity may be a barrier to purchase for consumers
4. Elop rounds off the presentation with a focus on photographers themselves and the theme of “creating new memories”. This end of the presentation drives the biggest surge in intent to buy and the biggest focus on the camera feature itself, although this does not eclipse earlier peaks in discussion when the presentation was focused on non-imaging features
5. Discussion falls away after the event, with only a few consumers offering an opinion about the device