Micro-credits through Kiva “empower the less fortunate” and “help people help themselves”

Micro-credits through Kiva “empower the less fortunate” and “help people help themselves”

Consumers say the “great” Kiva concept is a “gift that keeps giving”. They say micro-loans have a “big impact on someone’s life” and “lift entrepreneurs out of poverty”. WaveMetrix has joined contributers across the world, who together have donated over $100 million in micro-loans since last Christmas.
Kiva's mission is to connect people, through lending, for the sake of alleviating poverty. Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending. WaveMetrix analysed the reasons why Kiva’s community of lenders are motivated to give micro-loans to entrepreneurs and looked at consumer discussion on Kiva’s Facebook page to understand how consumers view the Kiva concept.
WaveMetrix social media monitoring shows that consumers loan micro-credits in order to “help people help themselves”. They say a micro-loan is a “gift that keeps on giving” and has a “big impact on someone’s life”.
WaveMetrix has contributed to micro-loans that have helped entrepreneurs across the world. For example, last Christmas, WaveMetrix helped Mamus Itejere purchase shoes and bags to sell at retail prices to her customers.
Consumers discuss the Kiva concept and their motivations for loaning through Kiva:
Consumers discuss the Kiva concept and their motivations for loaning through Kiva
  • Kiva lenders discuss their motivations for loaning: Consumers say they loan micro-credits to the “less fortunate” in developing countries in order to “help people help themselves”. They want to “empower the vulnerable” and “make a difference in someone’s life” by “giving a little back”. Consumers want to “help fellow entrepreneurs” and “encourage small businesses” so people in developing countries “get a chance” to improve their lives through “work and enterprise”
  • Consumers talk about the concept on the Kiva Facebook wall: They praise the “great idea” of micro-loans that is “so simple” but has a “big impact of someone’s life” and “helps entrepreneurs raise themselves out of poverty”. They say a micro-loan is a “gift that keeps on giving” as you can “make micro-loans around the world and when you get paid back you can re-lend”. Some say they have “never had anyone default” on a loan or “only had the odd default” and it “makes them feel good to be able to give”
  • Consumers discuss the Kiva Gift Certificate that is promoted on the Kiva Facebook wall: They say the gift certificates are a “great gift idea” for “birthdays and Christmas” and that people “love receiving them as a gift”. Some say they have “just bought one”
Last Christmas, WaveMetrix helped Mamus Itejere purchase shoes and bags to sell at retail prices to her customers:
Last Christmas, WaveMetrix helped Mamus Itejere purchase shoes and bags to sell at retail prices to her customers
 
  • Mamus Itejere lives in Warri, Nigeria and runs a shoes and bags shop: A $650 Kiva micro-loan helped her purchase shoes and bags to sell at retail prices to her customers. After 10 months the loan has been paid back and the money has now been re-loaned to other entrepreneurs
  • WaveMetrix has contributed to micro-loans that have helped entrepreneurs across the world: For example, the Girasol Group in Bolivia could buy merchandize to help them sell shoes, hats and food across different villages. Nike Abimdola from Nigeria could invest in the capital of her electronics sales and repairs business and Ivan Poshivak in the Ukraine could purchase 11 tons of flour to distribute among small retail shops and individuals

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