Logitech Gaming show the importance of asking consumers the right questions on Facebook – or face high levels of negativity

Logitech Gaming’s Facebook post asking consumers to let the brand know why they don’t own gaming peripherals shows that brands should take great consideration and care when structuring their community management posts. By directly framing their question towards a negative issue, Logitech led many consumers to provide critical feedback.

Logitech Gaming recently asked consumers on its Facebook page to ‘like’ a post if they owned a gaming peripheral. In this same post, Logitech also invited consumers who do not own a gaming keyboard, mouse or headset to respond to the brand and let them know why.

WaveMetrix social media analysis shows that Logitech’s post drove many consumers to complain, with users criticising Logitech’s “bad” products, which they say are “too expensive”. Whilst the post has received 200 likes and some users comment on what gaming peripherals they own, many of the replies contain negative discussion, showing that brands should take care when structuring their community management posts.

Logitech Gaming’s Facebook post drives high levels of negative discussion:

• Invited by Logitech to tell others why they do not own gaming peripherals, many consumers respond with criticism towards Logitech’s products: Consumers criticise Logitech’s “terrible” and “useless” products, saying they have experienced “problems” with them. Whilst some say they “love” their Logitech devices and respond by telling others the peripherals they own, others say there is “no need” for Logitech’s gaming peripherals
   
• Consumers also criticise Logitech products for being "too expensive": Many consumers complain that they “can’t afford” a Logitech gaming peripheral because of their price point

Whilst consumers discuss gaming peripherals, many consumers are critical:

• Many consumers are negative towards gaming peripherals following Logitech’s post: Many users say they “can’t afford” Logitech gaming peripherals as they are “expensive”, whilst many say they have “no reason” and “don’t need them”