Leonie Bulman's recent articles
L’Oreal shows how to increase your ‘People talking about this’ ratio with celebrity content
Facebook’s new ‘People talking about this’ metric puts increasing pressure on brands to create engaging social media content. A comparison between L’Oreal and Maybelline’s Facebook strategies shows how celeb-related content can achieve this.
- L'Oreal achieves a higher ratio of Likes to Talking on Facebook: Both L’Oreal and Maybelline’s US Facebook pages have around 1 million Facebook likes, but at the end of last week L’Oreal’s ratio of ‘People talking about this’ to number of Likes was much higher at 8.4% compared to that of Maybelline’s 5.5%
- L'Oreal's celeb-related content contributed to high active engagement: Although the majority of activity from both brands' Facebook handles focuses on campaigns and products, L'Oreal's posts featuring celebrities, such as Doutzen Kroes or Gwen Stefani, generated higher levels of fanbase mobilisation, suggesting they should be a part of any effective online strategy
This review is really useful. Thanks a lot for sharing :)
Hello Leonie Bulman,
Thanks for sharing your review. I think FB introduced "talking about this" features to know how many real followers like the page. I have seen many webmasters increasing their FB likes in bulk but the users who liked them never return to their page. Talking about this features shows people's activity by visiting the page regularly and actively participating in discussion.
May be this FB's new feature impact on SEO. If it affects SEO what about small business? I also had downloadable games website with more than 1k FB page likes but very few actively participate in discussion, if it impact on my site's SEO then I'm very disappointed with FB's new feature. :-(
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