Kiva uses Facebook and other online channels to help the world’s working poor move towards economic independence

Kiva uses Facebook and other online channels to help the world’s working poor move towards economic independence

Kiva, the world’s first personal micro-lending website, helps people connect with, and loan money to, small businesses with the aim of alleviating poverty. Using its own site, Facebook and Twitter, Kiva has successfully helped over 654,000 users to fund loans to budding overseas entrepreneurs and help them improve their lives.

Kiva, a not-for-profit organisation, aims to connect users across the world through lending, with the aim of alleviating world poverty. Allowing people to lend as little as $25 to help budding overseas entrepreneurs create opportunities for themselves and improve their lives, Kiva utilises a wide array of social media, including Facebook and Twitter.

As WaveMetrix social media analysis has shown before, Kiva successfully uses its Facebook page to engage consumers with the idea of micro-loans, driving consumers to discuss the Kiva concept and their motivations for loaning through Kiva. Moreover, Kiva’s activity online is also successfully helping fulfil the organisation’s aim of alleviating poverty, with over $267,356,750 being loaned to over 696,257 entrepreneurs, showing that social media can be used to help drive people into action to tackle issues like poverty.

Kiva’s impressive statistics show the success the organisation’s activity has had in helping to change people’s lives:


Kiva’s impressive statistics show the success the organisation’s activity has had in helping to change people’s lives

  • Kiva has successfully helped 654,827 users loan money to 696,257 entrepreneurs: Kiva's activity has successfully allowed users to help fund poor entrepreneurs across the world, with lenders spread over 217 countries. With a total loan value of $267,356,750, Kiva is clearly making an impact for the better across the world

WaveMetrix is proudly part of Kiva and has given 146 loans to date, including one to Jeanne D’arc Mukeshimana in Rwanda:


WaveMetrix is proudly part of Kiva and has given 146 loans to date, including one to Jeanne D’arc Mukeshimana in Rwanda

  • WaveMetrix helped Jeanne buy more items to sell in her small variety store: WaveMetrix was part of an $850 Kiva loan to Jeanne D’arc in Rwanda, allowing her to buy more items to sell in her small variety store. Having fully repaid the loan, Jeanne now hopes to expand her business so that she can save for the future and provide her two young children with a good education
     
  • WaveMetrix has also contributed loans to other entrepreneurs across the world: Mercedes, a 52 year old resident of Leon in Nicaragua, received a WaveMetrix contributed Kiva loan of $1,000 to buy merchandise such as grains, oil and soap for her store. On the other side of the world in Tajikistan, Subhon has received a WaveMetrix contributed Kiva loan to help purchase drugs for his pharmacy

You too can help budding entrepreneurs across the world. For more information on how to give a loan that will change someone’s life, please visit kiva.org.

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