Ben Rogers's recent articles
Editorial opinion differs across markets for the Volkswagen Golf
By analysing the sentiment of editorial coverage worldwide, auto brands can understand which aspects of a new car model are being negatively reviewed in which market and mitigate against them in future marketing.
Driving performance of the Golf is negatively reviewed in France, but not in the UK and Germany:
- The Golf's driving performance disappoints in France: The Golf is criticised in France for being "too rigid" with little difference in performance between driving modes. A few reviews criticise the anti-skidding ESP feature for being "too intrusive" and Sport mode "confusing"
- In contrast, British and German reviews praise the driving experience: German reviews say the Golf is "fast and safe" and "sticks to the track" in corners. Similarly, British reviews describe the Golf as "comfortable" and an "unbelievably smooth" ride