Consumers say Samsung Galaxy Tab is a "decent alternative to the iPad"

Consumers say Samsung Galaxy Tab is a "decent alternative to the iPad"

Samsung's latest venture, the Galaxy Tab, has been received positively by consumers. Most people love the more portable design, but some say the Tab is still too big and lacks a high definition screen.
Last week, Samsung debuted the Galaxy Tab at the Berlin IFA electronics show and announced that the Galaxy Tab is “at least as good as today’s dominant tablet, Apple’s iPad”. The Tab seeks to enter the new consumer electronics market created by Apple's iPad earlier this year.
WaveMetrix analysed the online consumer discussion that followed Samsung's announcement, showing that initial consumer reaction to the Galaxy Tab is positive. Many consumers say the "portable" design and "beautiful" looks make the Samsung Galaxy Tab a "decent alternative to the iPad". However, a minority of consumers say the Galaxy Tab is "still too big to carry in your pocket" or "lacks an AMOLED screen". 
Analysing consumer discussion by topic and sentiment shows that positive Samsung Galaxy Tab buzz is driven by the design and "general" comments:  
  • Consumers praise the “portable” design and “beautiful” looks of the Galaxy Tab: Many consumers love the “great”, “portable” size of the Galaxy Tab that “unlike the iPad” can be “kept in the pocket”, “held with one hand” and “typed with two thumbs”. They also love the “beautiful” and “nice” looks although some say the Galaxy Tab is “still too big to carry around”
  • Consumers make general positive comments about the Galaxy Tab and praise it in comparison to the iPad: They say the Galaxy Tab is “awesome”, “hot” and “different” and that they "want one". Some say the Galaxy Tab is "way better than the iPad" as it "is what the iPad should have been"
  • However, consumers have mixed opinions about the feature range: While some consumers praise the in-built phone, HD playback and dual cameras, others say they would have liked a Super AMOLED screen with greater resolution 
Two thirds of consumers who mention their purchase intent say they will definitely or maybe purchase a Samsung Galaxy Tab. “Beautiful” looks and portability drive purchase intent: 
Consumers signal their intent to purchase Samsung Galaxy Tab
  • Those who say they will definitely or maybe buy the Galaxy Tab say the Galaxy Tab “sounds cool” or is “way better” than the iPad. They praise the “beautiful”, “sexy” looks and like that the Tab is “more portable” and “half the weight” of the iPad which means they can “carry it in their pocket”
  • Those who are undecided ask for more information about the price and value or are worried that the Samsung Tab is “still too big” to carry
  • Those who will not purchase say the Galaxy Tab is “too big to be portable” and an “iPad copy”. Some say the Galaxy Tab “lacks screen resolution and “doesn’t have the iPad OS or range of apps” 

WaveMetrix social media monitoring shows that there is an appetite for the new Samsung Galaxy Tab and that many consumers discussing the product are likely to purchase it. They love its "great" looks and "more portable" design when compared to its main competitor, the iPad.

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