Leonie Bulman's recent articles
Audi’s #wantanr8 competition boosts growth in Twitter followers by a third
Audi show that an interactive competition on Twitter can help boost growth in followers. By asking consumers to tweet using a specific hashtag, Audi not only increases fan involvement with the brand, but also the reach of Tweets about Audi.
- The competition to win an R8 boosts follower growth by a third: After the launch Audi’s #wantanr8 competition, the number of extra weekly Twitter followers grows from around 2,000 to 3,000. This shows the success of the competition in encouraging Twitter users to follow the Audi handle
Encouraging use of the hashtag #wantanr8 generates positive fan buzz:
- Tweets using the hashtag #wantanr8 generate discussion for Audi: Fans tweet at the @Audi handle and use the hashtag #wantanr8, driving positive tweets from consumers saying why they want an R8. They say R8s are "breathtaking", that they "want" one "real bad". This suggests that the use of the hashtag increaes the positive impact of Audi's competition