Leonie Bulman's recent articles
All Saints show how to use celebrities to generate positive engagement around your brand
All Saints reveals how celebrity endorsement can successfully promote the lifestyle and aspirations associated with a particular brand and attract positive consumer engagement on a brand’s community page.
- 70% of buzz focuses on the artists interviewed: Comments around the artists featured in the Basement Sessions interviews make up 70% of discussion, meaning buzz around brand and product represents only 30%. However, this can be perceived as a successful outcome for this strategy, if the positive engagement around the artists has a positive impact on discussion around the brand
- The interviews double the proportion of aspirational discussion: In response to the artist interviews, 19% of comments can be described as aspirational, where the consumer expresses the desire to lead a lifestyle associated with All Saints or own All Saints products. This proportion is almost double that attracted on other posts by All Saints, including posts about fashion collections or product campaigns. This shows that celebrity endorsement can successfully promote the lifestyle and aspirations associated with a particular brand
The identity and social status needs to learn labatterie a little reflected.
honestly some of the best programming, well shot music content around. I hope this branch of the brand continues to grow with AllSaints!
its broadcast quality no less.
at last a brand doing something off the hook without shoving the merchandise in your face.
i heard a rumor they are bringing the basement sessions to the US this "Embedded URL removed for security reasons"n't wait for that!