Leonie Bulman's recent articles
Advocacy Tracker: implicit advocates subtly recommend Neutrogena Naturals to others as the "best" products
Analysis of implicit recommendations for Neutrogena shows that consumers recommend products such as the Facial Cleanser for being "the best" and "a lot better" for sensitive skin than other products in the same range. This can help Neutrogena focus on what consumers think their products are best for.
- Analysis shows that the Purifying Facial Cleanser generates most implicit advocacy: users of the product say it is "a lot better" than other facial cleansers, especially at "clearing pimples". Some also say it is "the best" for those with sensitive or oily skin
- The Makeup Remover and Lip Balm are also among the top three implicitly recommended products: They say the cleanser is "the best drugstore cleanser out there" and the Neutrogena Naturals Lip Balm is "the winner" in its range
If you would like to find out more about our new Advocacy Tracker, you can download a full overview here or read our sample report on why consumers recommend Neutrogena Naturals. Advocacy Tracker helps brands understand why consumers recommend them to others.