About wave:

Wave: Tracking how people and brands use social media

Wave: tracks trends in social media. In particular, we focus on how brands and people interact online. By using the WaveMetrix methodology, we aim to provide clear insight and analysis around the latest social media developments. You can follow Wave: online, by RSS, on Twitter or by subscribing to our weekly email (using the box on the right of this page).

Our editorial team are all WaveMetrix staff members and therefore have a wide range of social media expertise and experience. If you would like more information about a particular author, please click on the relevant team member from the selection below.

Alan Ault Managing Director, WaveMetrix Alan is Managing Director and co-founder of WaveMetrix and is an expert in using social data to answer challenging business questions	Alexandra Veleva Research Executive, WaveMetrix Alex is a specialist in understanding perceptions towards consumer electronics and beauty products through global tracking	Andy Pilkington Research Manager, WaveMetrix Andy works across a range of sectors, with a particular interest in social media usage and how brands are adapting to it Andy is an expert in FMCG community management, helping world leading brands adapt to the challenges of social. He also has extensive experience in the telecoms and pharmaceutical sectors
Ben Rogers Research Executive, WaveMetrix Ben specialises in community management and Facebook strategy	Charles Allison Senior Research Executive, WaveMetrix Charles specialises in providing insight to the motion picture and entertainment industries	Ed Bristow Research Executive, WaveMetrix Ed is WaveMetrix's expert in editorial best practices and in getting engagement from the right people
James Tynan	Jason Hardman Senior Research Executive, WaveMetrix Jason has worked on a range of buzz research projects, helping to deliver in-depth insights Jason is an expert in consumer electronics best practices and helping brands improve products and marketing through global tracking studies	Joe Waby Joe now works exclusively on Wave:, analysing the latest social media developments
Lawrie Doran Lawrie works as a Research Manager, specialising in the entertainment industry	Leonie Bulman Research Manager, WaveMetrix Leonie helps brands find the best approach to extracting insight into consumer behaviour Leonie has run large global trackers for consumer electronics brands as well as ad hoc projects in the beauty, luxury and automotive sectors	Tom Hannah Research Manager, WaveMetrix Tom works as a Reseach Executive, specialising in consumer electronics Tom is a specialist in entertainment insight and led the development of the industry-leading T-10 movie tracker