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Wave: Tracking how people and brands use social media

Wave: tracks trends in social media. In particular, we focus on how brands and people interact online. By using the WaveMetrix methodology, we aim to provide clear insight and analysis around the latest social media developments. You can follow Wave: online, by RSS, on Twitter or by subscribing to our weekly email (using the box on the right of this page).

Our editorial team are all WaveMetrix staff members and therefore have a wide range of social media expertise and experience. If you would like more information about a particular author, please click on the relevant team member from the selection below.

Andy Pilkington Andy works across a range of sectors, with a particular interest in social media usage and how brands are adapting to it	Charles Allison Charles is a Research Executive specialising in the motion picture and entertainment industries	Jason Hardman Jason has worked on a range of buzz research projects, helping to deliver in-depth insights
Joe Waby Joe now works exclusively on Wave:, analysing the latest social media developments	Lawrie Doran Lawrie works as a Research Manager, specialising in the entertainment industry	Leonie Bulman Leonie manages our standard products portfolio, providing brands with fast and easy access to a broad range of consumer insights
Tom Hannah Tom works as a Reseach Executive, specialising in consumer electronics