T-mobile score a hit with “fun” and “innovative” Royal Wedding Dance viral
by Andy Pilkington on 18th April 2011
T-mobile shows how the use of social media around national events can engage consumers and prompt them to associate a brand with positive values. Consumers “love” the “hilarious” and “innovative” Royal Wedding Dance viral and say T-mobile have done a “great job”.
Ford’s viral spokesman steals the show, as consumers focus on him rather than Ford itself
by Lawrie Doran on 15th April 2011
Ford’s recent campaign around the 2012 Focus shows that viral videos tend to engage consumers around the content itself, rather than the related brand or product. In this case, the “hilarious” puppet spokesman is the focus for consumers, with few linking the content back to Ford or the 2012 Focus.
“Fun” Diesel “Kicking Ass” social media campaign engages consumers
by Leonie Bulman on 27th September 2010
WaveMetrix analysis shows how brands can utilise viral videos to engage consumers with a new message or concept. The recent “Kicking Ass” viral ads by Diesel have successfully engaged consumers and prompted them to associate the Diesel brand with being "fun" and "cutting edge". However, the virals attract very little product related discussion.
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