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YouTube is the key social media platform for Toyota consumers in Germany
YouTube is the key social media platform for Toyota consumers in Germany
November 7, 2012 by Ed Bristow
YouTube . US . UK . Toyota . Ger...
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Converting ownership desire into purchase action is the challenge for automotive brands on social media
August 30, 2012 by Andy Pilkington
VW . Volkswagen . UK . purcha...
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UK consumer-led campaigns promote novelty records in response to "hated" X-Factor
X-Factor . UK . music . Faceb...
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Consumers discuss “switching supplier” after British Gas price increase announcement
Consumers discuss “switching supplier” after British Gas price increase announcement
November 23, 2010 by Leonie Bulman
UK . online reactions . Br...
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Clarins use country-specific social media competitions to engage consumers about products
November 19, 2010 by Leonie Bulman
UK . Social media campa...
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Nivea free samples and competitions get consumers talking about new products
UK . Social media campa...
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HMV music use social media to encourage UK consumers to attend in-store events
HMV music use social media to encourage UK consumers to attend in-store events
November 15, 2010 by Leonie Bulman
UK . Social media campa...
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UK consumers more excited than Italians about Fiat 500 TwinAir version
November 5, 2010 by Leonie Bulman
UK . Italy . Fiat 500 Twin...
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Innocent Drinks use Twitter to encourage product discussion and resolve consumer queries
Innocent Drinks use Twitter to encourage product discussion and resolve consumer queries
November 2, 2010 by Ben Rogers
UK . Twitter . Innocent Dr...
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“Marmite shrine” and recipe suggestions drive consumer engagement and action
Unilever . UK . Social med...
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Nestle’s Milky Bar re-launch is too radical for target market
Nestle’s Milky Bar re-launch is too radical for target market
August 9, 2010 by Ben Rogers
UK . Traditional campai...
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Social media movement strengthens BBC 6 Music brand
July 9, 2010 by Leonie Bulman
UK . Industry news . BBC . 6 ...
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Controversial plans convey a no-frills image for Ryanair
UK . Ryanair . Consumer re...
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