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AT&T succeed in attracting new community members on Facebook, but suffer from negative reviews
AT&T succeed in attracting new community members on Facebook, but suffer from negative reviews
June 12, 2012 by Andy Pilkington
telecoms . T-Mobile . Spri...
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What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
May 17, 2012 by Charles Allison
T-10 . Social media cam...
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Heineken’s Valentine's Day campaign lets consumers ‘serenade’ a date online- proving to be a hit with both men and women
valentine's day . Twitt...
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Burberry drives buzz around its AW12 Menswear collection through ‘Tweetwalk’ campaign
Burberry drives buzz around its AW12 Menswear collection through ‘Tweetwalk’ campaign
January 19, 2012 by Leonie Bulman
Twitter . Social media ...
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Axe’s plan for first real-time comic book creation successfully drives product buzz
January 5, 2012 by Ben Rogers
YouTube . Twitter . Social...
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UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
UNIQLO . Social media c...
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Honda engage consumers around US 2012 Civic launch using social media competitions
Honda engage consumers around US 2012 Civic launch using social media competitions
April 20, 2011 by Andy Pilkington
Social media campaig...
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T-mobile score a hit with “fun” and “innovative” Royal Wedding Dance viral
April 18, 2011 by Andy Pilkington
YouTube . virals . T-Mobil...
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Consumers love the “innovative” French Connection YouTique concept, but few discuss purchase intent
Consumers love the “innovative” French Connection YouTique concept, but few discuss purchase intent
January 28, 2011 by Andy Pilkington
YouTube . YouTique . Socia...
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Many consumers focus on “funny” HP ePrint live improvisation event, but few discuss ePrint technology
YouTube . Social media ...
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Kotex U “Real Answers” period advice forum drives positive product engagement
Kotex U “Real Answers” period advice forum drives positive product engagement
January 26, 2011 by Ben Rogers
Social media campaig...
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KIT KAT engages consumers around the world with interlinked market-specific Facebook pages and tailored content
January 25, 2011 by Andy Pilkington
Social media campaig...
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LG engage large numbers of Chilean consumers by asking for feedback on their product range
Social media campaig...
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Huggies engage mums in US and Colombia by encouraging them to share experiences via social media
Huggies engage mums in US and Colombia by encouraging them to share experiences via social media
January 21, 2011 by Andy Pilkington
US . Social media campa...
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Ray-ban engage consumers with “cool” and “creative” short movies and artwork
Ray-ban engage consumers with “cool” and “creative” short movies and artwork
January 20, 2011 by Leonie Bulman
Social media campaig...
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Dior engage consumers with product collections, interactive features and visual art
Social media campaig...
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Nissan Leaf use social media to support 2011 US launch, but availability issues cloud consumer response
Nissan Leaf use social media to support 2011 US launch, but availability issues cloud consumer response
January 14, 2011 by Leonie Bulman
US . Social media campa...
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Unofficial Nintendo 3DS Facebook page drives both excitement and unresolved concerns from fans
Unofficial Nintendo 3DS Facebook page drives both excitement and unresolved concerns from fans
January 13, 2011 by Alexandra Veleva
Social media campaig...
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Barnes & Noble use social media to engage US consumers with e-books and online store
Barnes & Noble use social media to engage US consumers with e-books and online store
January 12, 2011 by Ben Rogers
US . Social media campa...
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Wave: social media quarterly – how brands create online engagement
Wave: . social media qu...
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