_0.jpg "What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience")
What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
by Charles Allison on 17th May 2012
Upcoming movie What To Expect When You're Expecting shows how tailoring social media environments can be a good strategy to engage consumers beyond the core target audience. While the main WhatToExpectMovie Facebook page successfully engages women, men are more likely to engage with the male orientated Dude's Page
Heineken’s Valentine's Day campaign lets consumers ‘serenade’ a date online- proving to be a hit with both men and women
by Rachel Ditchburn on 2nd February 2012
Heineken's new Valentine's Day campaign, "The Serenade", shows how to build a sense of fun and excitement around a brand, while appealing to a wide audience and encouraging consumer-to-consumer engagement.
Burberry drives buzz around its AW12 Menswear collection through ‘Tweetwalk’ campaign
by Rachel Ditchburn on 19th January 2012
Burberry repeats the success of its first Tweetwalk, driving product and brand discussion around its AW12 Menswear collection and demonstrating to other luxury brands how to maximise publicity through an innovative social media approach.
Axe’s plan for first real-time comic book creation successfully drives product buzz
by Rachel Ditchburn on 5th January 2012
Axe is calling on fans via Facebook, YouTube and Twitter to help write the world's first comic book created in real-time. The positive reaction, even in the early stages of the campaign, shows how effective an innovative social media approach can be in capturing fans' imagination around a product range and brand.
UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
by Lawrie Doran on 20th July 2011
UNIQLO show how Facebook fanpages can be more successful than traditional brand pages at driving positive consumer engagement about the brand, products and stores. However, half of consumers engaged by the social media content do not go on to discuss UNIQLO
Honda engage consumers around US 2012 Civic launch using social media competitions
by Joe Waby on 20th April 2011
Honda shows how to engage consumers around an upcoming car launch by using social media competitions coinciding with offline promotion tours. Consumers “would love to win” the competitions and go on to discuss the new 2012 Honda Civic and praise the Honda brand.
T-mobile score a hit with “fun” and “innovative” Royal Wedding Dance viral
by Andy Pilkington on 18th April 2011
T-mobile shows how the use of social media around national events can engage consumers and prompt them to associate a brand with positive values. Consumers “love” the “hilarious” and “innovative” Royal Wedding Dance viral and say T-mobile have done a “great job”.
Consumers love the “innovative” French Connection YouTique concept, but few discuss purchase intent
by Andy Pilkington on 28th January 2011
French Connection show how a brand can engage consumers by introducing a new way to shop for clothing via social media. However, while consumers say YouTique is “amazing” and the “future of online shopping”, very few discuss purchase intent.
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