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Cosmetics brand, 17, successfully drives product discussion amongst teenage girls, using Twitter party
Cosmetics brand, 17, successfully drives product discussion amongst teenage girls, using Twitter party
November 16, 2011 by Andy Pilkington
Twitter . social media . c...
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Converse successfully combines digital and outdoor marketing in a nationwide treasure hunt
November 1, 2011 by Leonie Bulman
social media . fashion . C...
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Burberry successfully enhances excitement and exclusivity surrounding its SS12 collection using innovative 'Tweetwalk'
Twitter . social media . l...
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AMD's Facebook announcement proves the importance of knowing your audience
AMD's Facebook announcement proves the importance of knowing your audience
August 31, 2011 by Charles Allison
social media . Facebook . ...
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Coors Light’s new campaign starring Jean-Claude Van Damme gets the “thumbs up”
July 28, 2011 by Leonie Bulman
social media . Jean-Cla...
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Domino's “brave” social media move wins respect from consumers
Times Square . social m...
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Facebook notifications glitch drives a loss of consumer trust in social media
Facebook notifications glitch drives a loss of consumer trust in social media
April 26, 2011 by Leonie Bulman
social media . Privacy . F...
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Luxury brands in the digital space: making social media work for you
March 24, 2011 by Leonie Bulman
summary . social media . R...
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Clinique shows how to use country-specific social media content to improve brand perception in emerging markets
Clinique shows how to use country-specific social media content to improve brand perception in emerging markets
March 7, 2011 by Leonie Bulman
social media . purchase...
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Rimmel shows how interactive sites can complement social networks by encouraging a different kind of consumer discussion
YouTube . Twitter . social...
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Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series
Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series
February 28, 2011 by Leonie Bulman
social media . online p...
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Louis Vuitton successfully re-creates a luxury shopping experience via Facebook
February 24, 2011 by Leonie Bulman
social media . online p...
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ASOS Love competition shows that many winners and clear rules are key for running online contests
social media . purchase...
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Conversational Twitter handle proves more effective in engaging consumers
Conversational Twitter handle proves more effective in engaging consumers
February 18, 2011 by Leonie Bulman
Twitter . social media . m...
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Chanel shows how to shape online consumer discussion through offline events
Chanel shows how to shape online consumer discussion through offline events
February 17, 2011 by Leonie Bulman
social media . shanghai . ...
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