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Converting ownership desire into purchase action is the challenge for automotive brands on social media
Converting ownership desire into purchase action is the challenge for automotive brands on social media
August 30, 2012 by Andy Pilkington
VW . Volkswagen . UK . purcha...
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Oakley drive purchases and desirability by connecting themselves with “cool” sporting personalities
August 23, 2011 by Andy Pilkington
sport . sponsorship . purc...
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Few consumers express a positive purchase intention with Best Buy’s Deal of the Day
purchase intent . deal ...
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Colgate show how to combine digital and outdoor advertising to maximise impact
Colgate show how to combine digital and outdoor advertising to maximise impact
July 6, 2011 by Leonie Bulman
Smile . purchase intent . ...
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Clinique shows how to use country-specific social media content to improve brand perception in emerging markets
March 7, 2011 by Leonie Bulman
social media . purchase...
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ASOS Love competition shows that many winners and clear rules are key for running online contests
social media . purchase...
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Zara’s “light” social media strategy encouraging brand love, but not purchase consideration
Zara’s “light” social media strategy encouraging brand love, but not purchase consideration
December 15, 2010 by Leonie Bulman
Zara . Social media cam...
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Gucci use social media to showcase their product range and drive purchase consideration
November 9, 2010 by Leonie Bulman
Social media campaig...
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Scorsese Bleu de Chanel commercial encourages purchase consideration
Scorsese Bleu de Chanel commercial encourages purchase consideration
November 1, 2010 by Leonie Bulman
Traditional campaign . ...
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BP oil spill fails to impact purchasing behaviour
purchase intent . Crisi...
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