• Industry
    Stay
  • Social Platform
    Stay
  • Themes
    Stay
The Hunger Games shows the value of continued community growth to strengthen franchise performance
The Hunger Games shows the value of continued community growth to strengthen franchise performance
November 22, 2012 by Charles Allison
Twitter . The Hunger Ga...
Read More
T-10 analysis: Twilight uses social poster campaign to build fan anticipation
October 11, 2012 by Tom Hannah
T-10 . movies .
Read More
T-10 analysis: The Avengers shows the importance of creating an interactive social campaign
T-10 . movies .
Read More
T-10 analysis: The Hunger Games, a social phenomenon
T-10 analysis: The Hunger Games, a social phenomenon
September 27, 2012 by Tom Hannah
T-10 . movies .
Read More
T-10 analysis: quality buzz over quantity of buzz
September 18, 2012 by Tom Hannah
T-10 . movies .
Read More
T-10 analysis: the importance of consistency
T-10 . movies .
Read More
T-10 analysis: what weeks are key for driving movie social media word-of-mouth?
T-10 analysis: what weeks are key for driving movie social media word-of-mouth?
September 5, 2012 by Charles Allison
T-10 . movies .
Read More
Upcoming movie House at the End of the Street demonstrates the importance of addressing Facebook growth
August 22, 2012 by Tom Hannah
Twitter . T-10 . movies . Hou...
Read More
The Possession shows importance of building fan communities earlier, to lay the groundwork for broader awareness
The Possession shows importance of building fan communities earlier, to lay the groundwork for broader awareness
August 14, 2012 by Tom Hannah
The Possession . T-10 . mo...
Read More
What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
T-10 . Social media cam...
Read More
Super Bowl movie trailer insights: Avengers drives most intent to view
Super Bowl movie trailer insights: Avengers drives most intent to view
February 7, 2012 by Tom Hannah
Twitter . trailer . T-10 . Su...
Read More
Netflix social media targets UK consumers' chief concern, but drives more focus on the issue
January 26, 2012 by Leonie Bulman
TV . Netflix . movies . home ...
Read More
YouTube India’s free movies fight online piracy and explore new ground for digital marketers
YouTube . piracy . movies . I...
Read More
‘Hop’ movie marketing shows how tie-ins that are considered ‘appropriate’ can drive positive buzz
‘Hop’ movie marketing shows how tie-ins that are considered ‘appropriate’ can drive positive buzz
March 2, 2011 by Tom Hannah
Tie-ins . movies . Hop . Dood...
Read More
Cars 2 Facebook page shows how social media content can be effectively used to mobilise an existing fanbase
Cars 2 Facebook page shows how social media content can be effectively used to mobilise an existing fanbase
February 23, 2011 by Charles Allison
movies . Facebook . Disney...
Read More
Conversational Twitter handle proves more effective in engaging consumers
Twitter . social media . m...
Read More
Captain America movie buzz demonstrates the importance of understanding differences between online communities
Captain America movie buzz demonstrates the importance of understanding differences between online communities
February 16, 2011 by Tom Hannah
Online reaction . movie...
Read More
Cowboys & Aliens buzz shows key differences between consumer comment posted on different social networks
Cowboys & Aliens buzz shows key differences between consumer comment posted on different social networks
February 8, 2011 by Charles Allison
Twitter . movies . Faceboo...
Read More
Kevin Smith’s unorthodox approach and social media celebrity drive initial interest in new movie Red State
Kevin Smith’s unorthodox approach and social media celebrity drive initial interest in new movie Red State
February 4, 2011 by Charles Allison
Twitter . T-10 . movies . Kev...
Read More
Consumers say enhanced movie apps are a “cool idea”, but want “better titles” at a “lower price”
Paramount . Online reac...
Read More