Louis Vuitton successfully re-creates a luxury shopping experience via Facebook

Louis Vuitton's use of personalised e-commerce shows marketers how luxury brands can preserve their exclusive shopping experience and aspirational brand image online. Louis Vuitton is able to offer its traditional personalised service to its community of Facebook users via its Mon Monogram app. Users discuss purchase to a much greater extent than for other post topics, suggesting the app can act as a call to action whilst maintaining Louis Vuitton’s luxurious brand image.