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Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
May 22, 2013 by Alan Ault
Vuitton . luxury . Faceboo...
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Maybelline cosmetics: identifying Facebook strategies which drive advocacy
May 21, 2013 by Ben Rogers
Maybelline . luxury . FMCG . ...
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Burberry, Vuitton and Chanel can learn from fan-built Facebook pages in emerging markets
Thailand . luxury . Louis ...
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Burberry use social to reinforce their British heritage among fans
Burberry use social to reinforce their British heritage among fans
August 16, 2012 by Leonie Bulman
PTAT . luxury . heritage . Fa...
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L'Odyssée de Cartier shows big budget creatives have the power to drive significant consumer engagement
March 12, 2012 by Andy Pilkington
luxury . fashion . Cartier . ...
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Tiffany’s use of varied posts helps reinforce its image as “World’s Premier Jeweller”
Tiffany's . luxury .
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Escada boost brand heritage by re-launching 90s perfumes on Facebook
Escada boost brand heritage by re-launching 90s perfumes on Facebook
February 8, 2012 by Leonie Bulman
Nike . Nespresso . luxury . F...
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Burberry drives buzz around its AW12 Menswear collection through ‘Tweetwalk’ campaign
January 19, 2012 by Leonie Bulman
Twitter . Social media ...
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Estée Lauder show how combining philanthropy with products can build positivity
Estée Lauder show how combining philanthropy with products can build positivity
October 18, 2011 by Andy Pilkington
philanthropy . luxury . FM...
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Burberry successfully enhances excitement and exclusivity surrounding its SS12 collection using innovative 'Tweetwalk'
Twitter . social media . l...
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Launch of Nike ‘Back to the Future’ shoe is a futuristic failure as frustrated footwear fans feel forgotten
Launch of Nike ‘Back to the Future’ shoe is a futuristic failure as frustrated footwear fans feel forgotten
September 13, 2011 by Leonie Bulman
Nike . luxury . Consumer r...
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Hermes uses shock tactics to kick start Facebook engagement
July 12, 2011 by Leonie Bulman
luxury . Louis Vuitton . H...
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Oscar de la Renta launch new product with Facebook-only campaign
product launch . Oscar ...
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Fendi use social media to bring their craftsmanship closer to consumers
Fendi use social media to bring their craftsmanship closer to consumers
April 5, 2011 by Leonie Bulman
offline . luxury . Fendi . fa...
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Bulgari’s Facebook purchase app misses the 'social' side of social shopping
Bulgari’s Facebook purchase app misses the 'social' side of social shopping
March 29, 2011 by Leonie Bulman
purchase discussion . l...
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Luxury brands in the digital space: making social media work for you
summary . social media . R...
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Gucci succeeds in engaging male consumers through their targeted Gucci Guilty movie
Gucci succeeds in engaging male consumers through their targeted Gucci Guilty movie
March 21, 2011 by Leonie Bulman
luxury . Gucci Guilty . Gu...
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Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
March 11, 2011 by Leonie Bulman
Porsche . Mercedes . luxur...
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Clinique shows how to use country-specific social media content to improve brand perception in emerging markets
Clinique shows how to use country-specific social media content to improve brand perception in emerging markets
March 7, 2011 by Leonie Bulman
social media . purchase...
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Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series
social media . online p...
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