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Visa and AmEx show how Twitter usage can be optimised to target a specific gender
Visa and AmEx show how Twitter usage can be optimised to target a specific gender
January 9, 2013 by Leonie Bulman
Visa . Twitter . MasterCar...
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Stella Artois demonstrate brand alignment is key when launching spin-off brand
April 19, 2012 by Andy Pilkington
Stella Artois . rebrand...
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Lynx attract women with first female product, but risk alienating existing male fan base
Unilever . rebranding . pr...
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Dr Pepper faces the wrath of female consumers in the wake of its “Not For Women” diet drink campaign
Dr Pepper faces the wrath of female consumers in the wake of its “Not For Women” diet drink campaign
October 19, 2011 by Andy Pilkington
male . gender . female . Dr P...
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Gucci succeeds in engaging male consumers through their targeted Gucci Guilty movie
March 21, 2011 by Leonie Bulman
luxury . Gucci Guilty . Gu...
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