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Maybelline cosmetics: identifying Facebook strategies which drive advocacy
Maybelline cosmetics: identifying Facebook strategies which drive advocacy
May 21, 2013 by Ben Rogers
Maybelline . luxury . FMCG . ...
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Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
April 24, 2013 by Ben Rogers
YouTube . Pepsi . Learning...
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Oreo show how isolating individual opinions provides a better understanding of campaign reactions
volume . Oreo . opinions . Le...
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OPI double purchase desire on Facebook by linking their launch to Pinterest content
OPI double purchase desire on Facebook by linking their launch to Pinterest content
February 4, 2013 by Ben Rogers
purchase desire . produ...
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Kit Kat drive 50% more purchase desire with crowdsourcing campaign
January 21, 2013 by Ed Bristow
sentiment . purchase de...
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Palmolive show that brands can learn from effective social strategies in other markets
Palmolive . FMCG . Faceboo...
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Consumer discussion can help brands discover what drives loyalty
Consumer discussion can help brands discover what drives loyalty
December 6, 2012 by Alexandra Veleva
trust . Mitchum . FMCG . Face...
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Whole Foods engage consumers on Pinterest with non-food related content
November 28, 2012 by Ben Rogers
Wholefoods . retail . Pint...
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Forums are key to understanding why mums recommend baby products to others
Forums are key to understanding why mums recommend baby products to others
November 22, 2012 by Leonie Bulman
forums . FMCG . Baby . advoca...
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Nespresso community analysis reveals Arpeggio as the favourite festive coffee
Nespresso . FMCG . Faceboo...
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Nivea Venezuela show how to use Twitter as a conversation tool with consumers
Nivea Venezuela show how to use Twitter as a conversation tool with consumers
November 15, 2012 by Leonie Bulman
Twitter . response time . ...
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Heineken’s core brand values boosted by tie-in with Skyfall
November 8, 2012 by Leonie Bulman
Skyfall . PTAT . James Bon...
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Gü show that sharing valuable info can help engage and convert consumers in social
Gu . FMCG . Facebook . conver...
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Nescafé Gold Malaysia show how contests can help small communities kick-start growth
Nescafé Gold Malaysia show how contests can help small communities kick-start growth
November 1, 2012 by Andy Pilkington
Nescafe . Malaysia . FMCG . F...
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HP’s Sauce of Manliness gets men talking about making sandwiches
HP’s Sauce of Manliness gets men talking about making sandwiches
October 24, 2012 by Charles Allison
YouTube . Twitter . sentim...
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MAC Cosmetics get their team involved on Twitter for broader and more positive consumer interaction
Twitter . MAC . FMCG . fashio...
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Aligning demographics is key when launching a new product through exisiting communities
Aligning demographics is key when launching a new product through exisiting communities
September 13, 2012 by Leonie Bulman
Stella . Starbucks. Pep...
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Snogurt show more leftfield posts can encourage consumers to share brand-related content on Facebook
Snogurt show more leftfield posts can encourage consumers to share brand-related content on Facebook
August 21, 2012 by Andy Pilkington
Yoomoo . Yog . Yeo Valley . S...
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Nespresso engages Facebook fans on an emotional level around the “Nespresso moment”
Nespresso engages Facebook fans on an emotional level around the “Nespresso moment”
August 15, 2012 by Leonie Bulman
Nespresso . insights . FMC...
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Nivea engage men around staying fresh in summer with a dedicated Facebook page
Nivea . male . FMCG . Faceboo...
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