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Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
January 7, 2013 by Leonie Bulman
Twitter . Pinterest . Loui...
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NikeFuel Missions allows Nike to become part of consumers’ everyday activities
January 4, 2013 by Leonie Bulman
sentiment . retail . NikeF...
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Updating previous Pinterest boards with new pins can help brands get more followers
very . retail . Pinterest . n...
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H&M enhance their fashion expert image with Anna Dello Russo Twitter Q&A
H&M enhance their fashion expert image with Anna Dello Russo Twitter Q&A
October 4, 2012 by Leonie Bulman
Twitter . H&M . fashion .
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MAC Cosmetics get their team involved on Twitter for broader and more positive consumer interaction
October 2, 2012 by Alexandra Veleva
Twitter . MAC . FMCG . fashio...
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Adidas social media catching up with Nike thanks to engagement with new product releases
talking about this . Ni...
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L'Odyssée de Cartier shows big budget creatives have the power to drive significant consumer engagement
L'Odyssée de Cartier shows big budget creatives have the power to drive significant consumer engagement
March 12, 2012 by Andy Pilkington
luxury . fashion . Cartier . ...
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Burberry drives buzz around its AW12 Menswear collection through ‘Tweetwalk’ campaign
January 19, 2012 by Leonie Bulman
Twitter . Social media ...
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Harvey Nichols engage young females with new ‘Walk of Shame’ advert
Harvey Nichols engage young females with new ‘Walk of Shame’ advert
December 8, 2011 by Leonie Bulman
retail . Harvey Nichols . ...
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Converse successfully combines digital and outdoor marketing in a nationwide treasure hunt
social media . fashion . C...
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All Saints show how to use celebrities to generate positive engagement around your brand
All Saints show how to use celebrities to generate positive engagement around your brand
September 29, 2011 by Leonie Bulman
fashion . celebrity end...
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UNIQLO “by fans for fans” approach to Facebook engagement demonstrates how to crowdsource brand love
July 20, 2011 by Leonie Bulman
UNIQLO . Social media c...
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All Saints show how to engage both male and female users on a single social media platform
male . female . fashion . Fac...
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Fendi use social media to bring their craftsmanship closer to consumers
Fendi use social media to bring their craftsmanship closer to consumers
April 5, 2011 by Leonie Bulman
offline . luxury . Fendi . fa...
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Calvin Klein highlights pros and cons of using established Facebook communities to support sub-brand repositioning
Calvin Klein highlights pros and cons of using established Facebook communities to support sub-brand repositioning
March 10, 2011 by Leonie Bulman
fashion . Facebook . CK On...
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ASOS launch Facebook store in style with its "Crave It? Save It. Win It." competition
store . fashion . Facebook . ...
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Ray-ban engage consumers with “cool” and “creative” short movies and artwork
Ray-ban engage consumers with “cool” and “creative” short movies and artwork
January 20, 2011 by Leonie Bulman
Social media campaig...
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Dior engage consumers with product collections, interactive features and visual art
Dior engage consumers with product collections, interactive features and visual art
January 18, 2011 by Leonie Bulman
Social media campaig...
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G-Star Raw social media engages current customers, but potential customers “can't find” where to buy products
G-Star Raw social media engages current customers, but potential customers “can't find” where to buy products
January 6, 2011 by Leonie Bulman
Social media campaig...
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Lacoste social media encouraging brand love and engagement with products
Social media campaig...
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