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Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
May 22, 2013 by Alan Ault
Vuitton . luxury . Faceboo...
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Posting regularly and at least once per day is the first step to build Facebook engagement
April 18, 2013 by Andy Pilkington
Wispa . Vitaminwater . Tic...
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Mercedes-Benz engage 10% of their community by focusing content on new models
Toyota . Mercedes-Benz . L...
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Brands increase Likes by 140%, but engagement drops as communities grow
Brands increase Likes by 140%, but engagement drops as communities grow
March 13, 2013 by Leonie Bulman
PTAT . Likes . Facebook . eng...
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Posting more than twice per day doesn’t increase Facebook engagement
January 15, 2013 by Alexandra Veleva
PTAT . frequency . Faceboo...
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Mondays and Thursdays are most effective for BMW Deutschland to drive fan engagement
post date . Facebook . eng...
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Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
January 7, 2013 by Leonie Bulman
Twitter . Pinterest . Loui...
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LG’s prank advert for new monitors generates buzz, but not purchase desire
October 30, 2012 by Leonie Bulman
YouTube . purchase disc...
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Burberry, Vuitton and Chanel can learn from fan-built Facebook pages in emerging markets
Burberry, Vuitton and Chanel can learn from fan-built Facebook pages in emerging markets
October 25, 2012 by Leonie Bulman
Thailand . luxury . Louis ...
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Nespresso engages Facebook fans on an emotional level around the “Nespresso moment”
Nespresso . insights . FMC...
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The North Face show how linking social platforms together can help build a larger online community
The North Face show how linking social platforms together can help build a larger online community
April 26, 2012 by Leonie Bulman
Twitter . North Face . Hel...
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John Frieda show how to boost engagement by asking consumers to share their desires
April 3, 2012 by Leonie Bulman
John Frieda . FMCG . engag...
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Hermes uses shock tactics to kick start Facebook engagement
luxury . Louis Vuitton . H...
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