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Launch of Nike ‘Back to the Future’ shoe is a futuristic failure as frustrated footwear fans feel forgotten
Launch of Nike ‘Back to the Future’ shoe is a futuristic failure as frustrated footwear fans feel forgotten
September 13, 2011 by Leonie Bulman
Nike . luxury . Consumer r...
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Micro-credits through Kiva “empower the less fortunate” and “help people help themselves”
December 23, 2010 by Leonie Bulman
WaveMetrix . micro-loan...
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UK consumers more excited than Italians about Fiat 500 TwinAir version
UK . Italy . Fiat 500 Twin...
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Nutricia yet to respond to Cow & Gate social media backlash
Nutricia yet to respond to Cow & Gate social media backlash
September 24, 2010 by Ben Rogers
Nutricia . Crisis manag...
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“Exciting” new Twitter interface may boost usage
September 20, 2010 by Leonie Bulman
Twitter . Social networ...
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Consumers say Google/Verizon proposal "threatens" net neutrality
Verizon . Google . Consume...
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Users say Google Wave was let down by poor launch and lack of integration
Users say Google Wave was let down by poor launch and lack of integration
August 6, 2010 by Ben Rogers
Platform news . Google . C...
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Tweet Media can change how brands talk to customers, say experts
July 29, 2010 by Ben Rogers
Twitter . Platform news . ...
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Audi establishes A1 premium positioning with social media campaign
Audi establishes A1 premium positioning with social media campaign
July 27, 2010 by Leonie Bulman
Traditional campaign . ...
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Twitter’s “long overdue” data centre to solve reliability problems
Twitter . Platform news . ...
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Consumers say that Flipboard is “the future of magazines”
Consumers say that Flipboard is “the future of magazines”
July 23, 2010 by Jason Hardman
Twitter . iPad . Flipboard . ...
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Ford Fiesta marketing fails to win over US consumers
July 22, 2010 by Leonie Bulman
US . Traditional campai...
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Parents doubt suitability of Facebook's 'panic button'
Security . Platform new...
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Amazon groceries seen as uncompetitive on price
Amazon groceries seen as uncompetitive on price
July 12, 2010 by Leonie Bulman
Platform news . Consume...
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Experts doubt Google's social networking credentials
Experts doubt Google's social networking credentials
July 9, 2010 by Andy Pilkington
Platform news . Google . F...
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Twitter users feel misled by Promoted Trends
Twitter . Platform news . ...
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Controversial plans convey a no-frills image for Ryanair
Controversial plans convey a no-frills image for Ryanair
July 8, 2010 by Leonie Bulman
UK . Ryanair . Consumer re...
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Foursquare tool drives virtual traffic to real locations
Foursquare tool drives virtual traffic to real locations
July 8, 2010 by Leonie Bulman
Platform news . Foursqu...
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Internet users identify with Toyota’s green credentials
Internet users identify with Toyota’s green credentials
July 8, 2010 by Leonie Bulman
Toyota . Consumer react...
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Consumers to delay iPhone 4 purchase
iPhone . Consumer react...
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