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BlackBerry Q10: why do consumers buy it?
BlackBerry Q10: why do consumers buy it?
May 14, 2013 by Jason Hardman
reviews . Learning . consu...
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Sharing professional advocacy in brand communities boosts engagement by 40%
April 9, 2013 by Leonie Bulman
HTC . Dell . consumer elec...
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Dell show that re-posting positive consumer opinions boosts product desirability
purchase desire . Faceb...
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HTC generate stronger purchase desire for Windows 8 phones than Nokia
HTC generate stronger purchase desire for Windows 8 phones than Nokia
December 11, 2012 by Ben Rogers
windows 8 . Nokia . Mobile . ...
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Dell and HP get positive customer service feedback with dedicated Twitter care handles
October 31, 2012 by Jason Hardman
Twitter . HP . Dell . custome...
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LG’s prank advert for new monitors generates buzz, but not purchase desire
YouTube . purchase disc...
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Nokia’s “Time To #switch” viral ad boosts brand image ahead of Lumia 920 launch
Nokia’s “Time To #switch” viral ad boosts brand image ahead of Lumia 920 launch
October 9, 2012 by Leonie Bulman
YouTube. mobile . Time ...
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Dell ahead of other PC brands on Facebook in time for new academic year
September 12, 2012 by Leonie Bulman
HP . Facebook . Dell . consum...
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Tweets during the Samsung Unpacked show at IFA highlight the S-Pen as a purchase driver
Tweets during the Samsung Unpacked show at IFA highlight the S-Pen as a purchase driver
August 30, 2012 by Leonie Bulman
Twitter . Samsung . IFA . Gal...
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Klipsch enhance their glamorous image by getting fans to proudly show off their products
Klipsch . Facebook . consu...
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Samsung breathe some life into memory cards with new “cool” video adverts
Samsung breathe some life into memory cards with new “cool” video adverts
May 29, 2012 by Leonie Bulman
YouTube . Samsung . Memory...
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Advocacy Tracker: recommendations strongly influence the decisions of potential customers
April 25, 2012 by Leonie Bulman
FMCG . consumer electro...
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Sony's teaser video for its upcoming campaign successfully engages consumers
Xperia . Sony Ericsson . c...
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Acer drive differentiation with a simple picture post on Facebook
Acer drive differentiation with a simple picture post on Facebook
February 15, 2012 by Jason Hardman
differentiation . consu...
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Sony Ericsson successfully targets men by staying relevant to everyday life
Sony Ericsson successfully targets men by staying relevant to everyday life
January 18, 2012 by Tom Hannah
Sony Ericsson . Mobile . c...
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Tweeters respond in realtime to Steve Ballmer's CES keynote
Twitter . realtime . consu...
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Acer’s ‘family trip’ ICONIA tab ad on Facebook shows brand messaging must be consistent to gain traction
Acer’s ‘family trip’ ICONIA tab ad on Facebook shows brand messaging must be consistent to gain traction
December 7, 2011 by Jason Hardman
family . Facebook . consum...
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HTC and Beats show brand alignment is key to a successful partnership
HTC and Beats show brand alignment is key to a successful partnership
September 6, 2011 by Andy Pilkington
Mobile . HTC . consumer el...
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ASUS successfully engage gamers with split Facebook strategy
ASUS successfully engage gamers with split Facebook strategy
April 1, 2011 by Jason Hardman
gaming . context-specif...
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Olympus’ Facebook Q&A sessions showcase camera quality whilst entrenching user loyalty
Olympus . Facebook . diffe...
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