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Showtime uses Homeland's Facebook momentum to build excitement for series 2
Showtime uses Homeland's Facebook momentum to build excitement for series 2
August 9, 2012 by Charles Allison
Homeland . Facebook . Comm...
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Backlash against Best Buy demonstrates the importance of understanding your community
July 4, 2012 by Tom Hannah
retail . Facebook . Commun...
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Reliance on Bollywood pays dividends for Indian mobile network
Reliance . Mobile . India . c...
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Avon’s product-centric approach to Facebook successfully builds a wider brand reputation
Avon’s product-centric approach to Facebook successfully builds a wider brand reputation
April 24, 2012 by Andy Pilkington
FMCG . Facebook . cosmetic...
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AMD show how positively structured posts can drive consumer engagement on Facebook and avoid critical consumer responses
March 7, 2012 by Jason Hardman
PC . Facebook . Community ...
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Logitech Gaming drive an increase in average Facebook responses with simple posts asking gamers about games
Logitech Gaming . gamin...
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Microsoft's reintroduction of the Gmail Man viral ad causes another backlash
Microsoft's reintroduction of the Gmail Man viral ad causes another backlash
February 14, 2012 by Tom Hannah
Microsoft . Google . Commu...
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Facebook like counts grow steadily throughout Q4 2011, with consumers more likely to join communities later in the week
January 11, 2012 by Andy Pilkington
Fans . Facebook fans . Fac...
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Frito-Lay sets world record for Facebook likes, but volume of fans cause problems
Frito-Lay sets world record for Facebook likes, but volume of fans cause problems
June 7, 2011 by Andy Pilkington
Frito-Lay . FMCG . Faceboo...
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NVIDIA successfully engage consumers with a mix of Facebook post types
NVIDIA . Facebook . Commun...
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Mini’s Family Photo Contest succeeds in engaging consumers around products, but videos drive more product-focus
Mini’s Family Photo Contest succeeds in engaging consumers around products, but videos drive more product-focus
March 1, 2011 by Jason Hardman
Mini . Facebook . Communit...
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SkinCeuticals' social media Q&A more successful than Clarins’ approach in driving purchase consideration
February 1, 2011 by Leonie Bulman
SkinCeuticals . questio...
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Tesco's low profile social media approach falls short of Sainsbury's strategy
Tesco . Sainsbury's . Face...
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Panasonic Facebook and Twitter community management tools resolve customer queries and issues
Panasonic Facebook and Twitter community management tools resolve customer queries and issues
December 13, 2010 by Leonie Bulman
Twitter . Panasonic . Face...
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Allowing Twitter consumers to take the lead proves more successful than giving unsolicited advice
Allowing Twitter consumers to take the lead proves more successful than giving unsolicited advice
November 24, 2010 by Andy Pilkington
Twitter . Nicorette . Inno...
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Converse use Twitter to promote marketing activity to consumers in Mexico
Twitter . Mexico . Convers...
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Deezer, the French music streaming service, use Twitter to encourage retweets and solve user experience issues
Deezer, the French music streaming service, use Twitter to encourage retweets and solve user experience issues
November 10, 2010 by Jason Hardman
Twitter . France . Deezer . C...
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Innocent Drinks use Twitter to encourage product discussion and resolve consumer queries
Innocent Drinks use Twitter to encourage product discussion and resolve consumer queries
November 2, 2010 by Ben Rogers
UK . Twitter . Innocent Dr...
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