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Consumer reactions to TNT’s hugely viral “dramatic surprise” video demonstrate the effectiveness of unique, entertaining content
Consumer reactions to TNT’s hugely viral “dramatic surprise” video demonstrate the effectiveness of unique, entertaining content
April 18, 2012 by Charles Allison
YouTube . Viral . TV . TNT . Bra...
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John Frieda show how to boost engagement by asking consumers to share their desires
April 3, 2012 by Leonie Bulman
John Frieda . FMCG . engag...
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Diesel win over female consumers with new ‘Fit Your Attitude’ denim campaign
Fit Your Attitude . fem...
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British Airways' advert launch sees Facebook fans endorse the brand's traditional values
British Airways' advert launch sees Facebook fans endorse the brand's traditional values
September 22, 2011 by Charles Allison
services . Pizza Hut . Bri...
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Domino's “brave” social media move wins respect from consumers
July 27, 2011 by Leonie Bulman
Times Square . social m...
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HTC’s Tour de France sponsorship confuses fans
Tour de France . sponso...
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Hermes uses shock tactics to kick start Facebook engagement
Hermes uses shock tactics to kick start Facebook engagement
July 12, 2011 by Leonie Bulman
luxury . Louis Vuitton . H...
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Unilever’s ethical campaign engages Brazilians with health and nutrition
June 30, 2011 by Leonie Bulman
Unilever . CSR . brazil . Bra...
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Bombay Sapphire show that using crowdsourcing for campaigns enhances creative image
Bombay Sapphire show that using crowdsourcing for campaigns enhances creative image
June 27, 2011 by Leonie Bulman
FMCG . crowdsourcing . Bud...
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Consumers reject Perrier’s edgy image because it is too divorced from the product
YouTube . Perrier . FMCG . Br...
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The Body Shop uses social media to bolster its ethical credentials
The Body Shop uses social media to bolster its ethical credentials
May 24, 2011 by Tom Hannah
The Body Shop . Faceboo...
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Levi’s show how to promote a socially responsible image using social media
May 17, 2011 by Leonie Bulman
Water<Less . Levi's . Char...
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O2 show how to leverage m-commerce with location-based offers
O2 . m-commerce . location...
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Reebok introduce ‘social motivation’ with their Promise Keeper app
Reebok introduce ‘social motivation’ with their Promise Keeper app
April 27, 2011 by Leonie Bulman
social motivation . ret...
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Oscar de la Renta launch new product with Facebook-only campaign
Oscar de la Renta launch new product with Facebook-only campaign
April 11, 2011 by Leonie Bulman
product launch . Oscar ...
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Fendi use social media to bring their craftsmanship closer to consumers
offline . luxury . Fendi . fa...
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Gucci succeeds in engaging male consumers through their targeted Gucci Guilty movie
Gucci succeeds in engaging male consumers through their targeted Gucci Guilty movie
March 21, 2011 by Leonie Bulman
luxury . Gucci Guilty . Gu...
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Clinique shows how to shape consumer response through different social media approaches
Clinique shows how to shape consumer response through different social media approaches
March 14, 2011 by Leonie Bulman
Clinique . Brand image . B...
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Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
March 11, 2011 by Leonie Bulman
Porsche . Mercedes . luxur...
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Mercedes-Benz push their cutting-edge brand image with exciting video content on Facebook
Mercedes . Facebook . Bran...
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