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Mercedes-Benz engage 10% of their community by focusing content on new models
Mercedes-Benz engage 10% of their community by focusing content on new models
March 14, 2013 by Leonie Bulman
Toyota . Mercedes-Benz . L...
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Toyota drive higher purchase desire by linking Facebook launch with YouTube content
February 8, 2013 by Leonie Bulman
YouTube . Toyota . purchas...
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Mondays and Thursdays are most effective for BMW Deutschland to drive fan engagement
post date . Facebook . eng...
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Audi Germany’s photo contest engages Quattro owners and drives purchase intent for new RS6
Audi Germany’s photo contest engages Quattro owners and drives purchase intent for new RS6
December 21, 2012 by Ed Bristow
Volvo . Volkswagen . Toyot...
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Car owners recommend their models on review and purchase sites
November 29, 2012 by Leonie Bulman
recommendations . owner...
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Castrol show the benefits of aligning social content with fans’ interests
PTAT . Facebook . castrol . A...
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Reviews and shopping sites contain far more consumer recommendations than other sources
Reviews and shopping sites contain far more consumer recommendations than other sources
November 13, 2012 by Ben Rogers
white goods . review an...
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YouTube is the key social media platform for Toyota consumers in Germany
November 7, 2012 by Ed Bristow
YouTube . US . UK . Toyota . Ger...
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Hyundai and Lexus are the fastest growing auto Facebook communities in Q3
Hyundai and Lexus are the fastest growing auto Facebook communities in Q3
October 11, 2012 by Leonie Bulman
Volkswagen . Lexus . Hyund...
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Converting ownership desire into purchase action is the challenge for automotive brands on social media
VW . Volkswagen . UK . purcha...
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Advocacy Tracker: prompted recommendations can boost online advocacy around a brand
Advocacy Tracker: prompted recommendations can boost online advocacy around a brand
May 29, 2012 by Leonie Bulman
services . prompted . FMCG . ...
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Audi’s #wantanr8 competition boosts growth in Twitter followers by a third
April 11, 2012 by Leonie Bulman
Twitter . hashtags . follo...
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Big incentives help Toyota launch multi-lingual Canadian Facebook page
Toyota . Facebook . compet...
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Google Chrome’s ‘The Web is What You Make of It’ video received positively, but sentimentality takes focus off functionality
Google Chrome’s ‘The Web is What You Make of It’ video received positively, but sentimentality takes focus off functionality
May 5, 2011 by Jason Hardman
video . The Web is What...
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Nissan Leaf Facebook shows how community management can drive different groups to engage
Nissan Leaf Facebook shows how community management can drive different groups to engage
April 28, 2011 by Leonie Bulman
Nissan Leaf . Facebook . e...
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Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
Porsche . Mercedes . luxur...
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Mercedes-Benz push their cutting-edge brand image with exciting video content on Facebook
Mercedes-Benz push their cutting-edge brand image with exciting video content on Facebook
March 9, 2011 by Leonie Bulman
Mercedes . Facebook . Bran...
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