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UKTV's Dynamo: Magician Impossible Facebook app drives positivity and anticipation for the show
UKTV's Dynamo: Magician Impossible Facebook app drives positivity and anticipation for the show
June 26, 2012 by Charles Allison
UKTV . TV . Facebook . Dynamo . ...
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Channel 4's Facejacker app drives engagement by making consumers the star
April 17, 2012 by Charles Allison
Facejacker . Facebook . Ch...
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FXUK’s Walking Dead ‘Kill Count’ app is second screen marketing at its best, driving positive brand image and show buzz
The Walking Dead . Seco...
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Shopkick app shows that enabling greater consumer interaction increases positive engagement
Shopkick app shows that enabling greater consumer interaction increases positive engagement
May 26, 2011 by Tom Hannah
Shopkick . mobile comme...
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Nespresso's app re-launch shows the disadvantage of a single platform approach
May 18, 2011 by Jason Hardman
Nespresso . mobile comm...
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Consumers “excited” by mobile commerce, but technical and availability issues mire launch
New Look . mobile comme...
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‘Hop’ movie marketing shows how tie-ins that are considered ‘appropriate’ can drive positive buzz
‘Hop’ movie marketing shows how tie-ins that are considered ‘appropriate’ can drive positive buzz
March 2, 2011 by Tom Hannah
Tie-ins . movies . Hop . Dood...
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Consumers say enhanced movie apps are a “cool idea”, but want “better titles” at a “lower price”
January 10, 2011 by Charles Allison
Paramount . Online reac...
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Experienced runners unwilling to pay for Nike+ iPhone app
Experienced runners unwilling to pay for Nike+ iPhone app
September 10, 2010 by Leonie Bulman
sports . Nike . iPhone . apps . ...
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