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Sharing professional advocacy in brand communities boosts engagement by 40%
Sharing professional advocacy in brand communities boosts engagement by 40%
April 9, 2013 by Leonie Bulman
HTC . Dell . consumer elec...
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Car owners recommend their models on review and purchase sites
November 29, 2012 by Leonie Bulman
recommendations . owner...
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Forums are key to understanding why mums recommend baby products to others
forums . FMCG . Baby . advoca...
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Reviews and shopping sites contain far more consumer recommendations than other sources
Reviews and shopping sites contain far more consumer recommendations than other sources
November 13, 2012 by Ben Rogers
white goods . review an...
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WaveMetrix White Paper: how advocates are influencing potential customers
July 25, 2012 by Leonie Bulman
white paper . Advocacy ...
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Aldi encourages positive advocacy on Facebook by engaging consumers around the brand's key strengths
Facebook . Aldi . advocacy .
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Starbucks drive advocacy for new Refresher by linking social with outdoor marketing
Starbucks drive advocacy for new Refresher by linking social with outdoor marketing
July 17, 2012 by Leonie Bulman
Starbucks . Refresher . Pe...
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Tesco’s “Share and Earn” scheme generates advocacy on its Facebook page
July 12, 2012 by Leonie Bulman
Tesco . Share & Earn . Fac...
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Advocacy Tracker: helping brands drive more online advocacy
Advocacy Tracker: helping brands drive more online advocacy
June 8, 2012 by Leonie Bulman
Advocacy Pyramid . advo...
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Advocacy Tracker: prompted recommendations can boost online advocacy around a brand
services . prompted . FMCG . ...
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Advocacy Tracker: implicit advocates subtly recommend Neutrogena Naturals to others as the "best" products
Advocacy Tracker: implicit advocates subtly recommend Neutrogena Naturals to others as the "best" products
May 23, 2012 by Leonie Bulman
Neutrogena . FMCG . advoca...
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HTC successfully place consumer recommendations at the heart of their social media presence
May 15, 2012 by Tom Hannah
Mobile . HTC . advocacy .
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Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
types of advocacy . Niv...
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Advocacy Tracker: aligning brand communication with advocates can help drive more positive recommendations
Advocacy Tracker: aligning brand communication with advocates can help drive more positive recommendations
May 1, 2012 by Leonie Bulman
Nivea . Neutrogena . Jerge...
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Advocacy Tracker: recommendations strongly influence the decisions of potential customers
Advocacy Tracker: recommendations strongly influence the decisions of potential customers
April 25, 2012 by Leonie Bulman
FMCG . consumer electro...
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New Look ramp up Facebook comments with celeb pics, but drive little brand engagement
New Look . celebrity . adv...
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Maggi generate fan to fan engagement and advocacy through recipe sharing on Facebook
Maggi generate fan to fan engagement and advocacy through recipe sharing on Facebook
January 24, 2012 by Andy Pilkington
Maggi . FMCG . Faceboo . advo...
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Limited edition products can create strong online consumer communities
Limited edition products can create strong online consumer communities
December 16, 2011 by Leonie Bulman
Nespresso . Kazaar . FMCG . a...
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Global Facebook approach may cost Ferrero Rocher potential consumer advocates
Global Facebook approach may cost Ferrero Rocher potential consumer advocates
March 30, 2011 by Andy Pilkington
global . Ferrero Rocher . ...
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Owners recommend HTC Desire HD because it is “fast” and “can do everything”
WaveMetrix . methodolog...
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