All Saints reveals how celebrity endorsement can successfully promote the lifestyle and aspirations associated with a particular brand and attract positive consumer engagement on a brand’s community page.

WaveMetrix analysis of social media trends in Q1 2011 shows different ways in which brands can use social media as a framework for consumers to engage with or promote brands. Brands have successfully continued to monetise social media, whilst others are encouraging consumers themselves to promote their brand.

Analysis of social media campaigns covered during the past quarter on Wave: highlights the attributes needed to make a good social media campaign. Successful campaigns are relevant to consumers, make good use of customer loyalty, balance mainstream with targeted content, consider cultural norms or respond appropriately to social media crises.