All Saints show how to use celebrities to generate positive engagement around your brand
by Leonie Bulman on 29th September 2011
All Saints reveals how celebrity endorsement can successfully promote the lifestyle and aspirations associated with a particular brand and attract positive consumer engagement on a brand’s community page.
Oakley drive purchases and desirability by connecting themselves with “cool” sporting personalities
by Andy Pilkington on 23rd August 2011
Oakley show that using social media to publicise links with key brand ambassadors can make a brand more desirable and trigger purchases.
Kevin Smith’s unorthodox approach and social media celebrity drive initial interest in new movie Red State
by Lawrie Doran on 4th February 2011
Kevin Smith’s divisive “DIY” approach to marketing new movie Red State shows how existing fame within the digital space can be leveraged to drive engagement with fans, but may alienate new audiences. Overall, Smith’s creative digital marketing drives intrigue around his new release.
Social media gets consumers raving about Smirnoff Nightlife Exchange parties
by Shani Persson on 3rd December 2010
Smirnoff show how a brand can engage consumers by using cultural exchange parties between cities around the world. Consumers in Berlin and Cape Town say they were “very excited” about the parties and later “thank Smirnoff” for an “unforgettable evening”.
Ralph Lauren engages consumers with 4D Light Show and Daily Gift ideas
by Catherine Maxwell on 30th November 2010
Ralph Lauren shows how a high-fashion brand can use a variety of social media content to encourage consumer discussion. While content around their 4D Light Show engages consumers, the Daily Gift ideas actually get consumers discussing the brand and product range.
Disney’s Tron Light Cycle game for iPhone prompts high demand from Android users
by Leonie Bulman on 25th November 2010
WaveMetrix social media monitoring shows that the recent release of a Light Cycle game as part of Tron’s iPhone app leads many consumers on Facebook to request an Android-specific version. The new game succeeds in encouraging some consumers to talk about the film itself – and those who discuss Tron: Legacy are strongly positive, saying that they “can’t wait” to watch it in cinemas.
Real Madrid and FC Barcelona head-to-head in battle of social media
by Joe Waby on 3rd November 2010
Real Madrid and Barcelona show how football teams in Spain are successfully engaging consumers through social media. WaveMetrix show that while Barcelona beat Real Madrid in terms of numbers of Facebook fans and attracting positive buzz, Real Madrid have more Twitter fans and engage consumers to use their “Team news app”.
Many consumers “can’t wait to try” new Starbucks Digital Network
by Leonie Bulman on 25th October 2010
WaveMetrix analysis shows that while many consumers “can’t wait to try” or “have already tested” the “cool” Starbucks Digital Network, others are sceptical about the value it will give to customers.
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