Audi’s #wantanr8 competition boosts growth in Twitter followers by a third
by Leonie Bulman on 11th April 2012
Audi shows that an interactive competition on Twitter can help boost growth in followers. By asking consumers to tweet using a specific hashtag, Audi not only increases fan involvement with the brand, but also the reach of Tweets about Audi.
Converse increase the desirability of their boots with a Gorillaz viral video
by Leonie Bulman on 20th March 2012
Converse show how joining forces with celebrities or artists who fans relate to can successfully generate desirability among their target audience.
L'Odyssée de Cartier shows big budget creatives have the power to drive significant consumer engagement
by Andy Pilkington on 13th March 2012
Cartier show that big budget and large scale creatives have the power to drive significant consumer interest, successfully using the creative to highlight their rich history and solidify their “expert” brand positioning.
Logitech Gaming drive an increase in average Facebook responses with simple posts asking gamers about games
by Jason Hardman on 29th February 2012
Logitech Gaming shows how simple posts asking questions to its target audience about their hobby can drive an increase in Facebook discussion. By asking gaming-related questions to gamers, Logitech Gaming successfully drives a higher number of Facebook responses than its other posts.
Twisted Metal’s interactive ‘Shoot My Truck’ campaign successfully drives high engagement around the PlayStation 3 game
by Charles Allison on 21st February 2012
Twisted Metal’s ‘Shoot My Truck’ campaign shows how a brand or product can successfully drive high levels of consumer engagement by incorporating an interactive element into its campaign.
Microsoft's reintroduction of the Gmail Man viral ad causes another backlash
by Tom Hannah on 14th February 2012
Microsoft provoked a new backlash on its Facebook page after posting an old video attacking Google’s Gmail service, which had already caused a negative reaction on YouTube earlier this year. Microsoft's strategy once again prompts users to attack Microsoft and defend the strengths of the rival Gmail service.
Old Spice guy hijacks the adverts of fellow P&G brands in “powerful” new viral campaign
by Rachel Ditchburn on 9th February 2012
Old Spice front man, Terry Crews, crashes the adverts of Charmin and Bounce, exclaiming Old Spice Body Spray is too powerful to stay in its own commercial! The series of in-your-face adverts has driven a surge of positive online discussion and demonstrated an original way for companies to get dual exposure for their products.
Virgin Media shows how brands can curb online negativity through celebrity endorsement
by Leonie Bulman on 17th January 2012
Virgin Media’s campaign featuring sports celebrity Usain Bolt is an example of how telecom brands can reduce negativity around service and customer care on their social media platforms and move brand discussion towards more positive topics.
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