Advocacy Tracker: Nivea users tell others to try the brand’s products for “moisturising” and “softening” results
by Leonie Bulman on 16th May 2012
Analysis of explicit recommendations for Nivea shows that results are the number one reason why consumers tell others to choose Nivea. What’s more, the majority of explicit advocacy occurs on the beauty community Makeupalley as Nivea users share their recommendations with potential customers.
Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
by Leonie Bulman on 8th May 2012
Analysing the different ways in which consumers can advise others to choose a brand helps understand how advocacy occurs, empowering brands to drive even more recommendations through focused communication strategies.
Verbatim social media analysis: interpreting advocacy in Neutrogena social data
by Leonie Bulman on 17th November 2011
Verbatim, the entry-level solution for social media analysis, provides insights into online advocacy. Marketers are paying increasing attention to advocates as they give brands an opportunity to spread awareness. The case study of Neutrogena Naturals helps understand what makes advocates tick and how to increase their influence on other consumers.
Verbatim analysis: understanding key online influencers for Panasonic Lumix
by Leonie Bulman on 27th October 2011
WaveMetrix’s entry-level solution – Verbatim – allows brands to understand where conversations are taking place and who the key influencers are each month. This information can help brands reach their most engaged users and build a community around them.
Verbatim social media analysis: understanding purchase and advocacy drivers for Nike footwear
by Leonie Bulman on 13th October 2011
Through a new monitoring service called Verbatim, WaveMetrix show how to get the most out of online consumer discussion by extracting purchase and recommendation drivers. Looking at the case of Nike Footwear in China, Verbatim analysis shows which particular topics to focus on when engaging potential buyers versus advocates.
Verbatim social media monitoring: Helping brands drive online advocacy
by Leonie Bulman on 27th September 2011
Through a new monitoring service called Verbatim, WaveMetrix show how to help brands drive advocacy through social media. Looking at the case of Panasonic’s Lumix cameras in Germany, this article illustrates how to identify the reasons why consumers recommend a brand online.
Verbatim social media monitoring: Analysing luxury purchase with Porsche in China
by Leonie Bulman on 19th September 2011
Through a new monitoring service called Verbatim, WaveMetrix show that understanding the consumers’ journey to purchase can help brands optimise their product marketing. Recommendations from other consumers are among the most influential reasons to purchase a luxury product, meaning brands can benefit from this information.
Verbatim social media monitoring: Helping Mini understand why people recommend and buy the Mini Countryman
by Leonie Bulman on 15th September 2011
Through our Verbatim monitoring service, WaveMetrix show that understanding which topics drive user recommendations and which topics act as selling points can help identify the key aspects of a product from the consumer’s point of view.
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