Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
by Leonie Bulman on 8th May 2012
Analysing the different ways in which consumers can advise others to choose a brand helps understand how advocacy occurs, empowering brands to drive even more recommendations through focused communication strategies.
Wave: social media quarterly – maximising the impact of social media activities
by Leonie Bulman on 12th April 2012
WaveMetrix has brought together nine of the most interesting case studies of social media marketing seen in Q1 2012. Focusing on how brands can maximise the impact of their activities, our Q1 trends report investigates three key trends: the art of asking questions, using social media to support celebrity campaigns and getting the most out of Twitter activities.
Wave: social media quarterly – using social media more creatively to engage consumers
by Leonie Bulman on 12th January 2012
WaveMetrix analysis of how brands have used social media during Q4 2011 highlights some of the most innovative strategies seen throughout the year, such as crowd-sourcing and using Twitter hashtags more creatively. 2011 has seen brands let consumers do more of the talking, promoting fan-to-fan engagement.
Wave: social media quarterly – understanding the benefits and limits of a social media fanbase
by Leonie Bulman on 6th October 2011
WaveMetrix analysis of social media trends in Q3 2011 shows that brands are using increasingly innovative ways to get the full potential from their social media fanbase. However, increasing consumer control in the social media environment means campaigns can backfire.
Wave: social media quarterly- how brands can keep up with consumers’ needs and interests
by Tom Hannah on 7th July 2011
WaveMetrix analysis of social media trends in Q2 2011 shows how brands can keep up with consumer interests and needs in the ever evolving digital space.
Wave: social media quarterly – how brands are creating frameworks for consumer-led engagement
by Leonie Bulman on 7th April 2011
WaveMetrix analysis of social media trends in Q1 2011 shows different ways in which brands can use social media as a framework for consumers to engage with or promote brands. Brands have successfully continued to monetise social media, whilst others are encouraging consumers themselves to promote their brand.
Wave: social media quarterly – how brands create online engagement
by Shani Persson on 11th January 2011
WaveMetrix analysis of social media trends in Q4 2010 shows how brands use different strategies in order to create online engagement. Some premium fashion brands get consumers talking about lifestyle. However, other brands keep the focus on products, which drives purchase consideration, but also leads to some negativity.
Wave: social media quarterly highlights what makes a campaign a success
by Joe Waby on 14th October 2010
Analysis of social media campaigns covered during the past quarter on Wave: highlights the attributes needed to make a good social media campaign. Successful campaigns are relevant to consumers, make good use of customer loyalty, balance mainstream with targeted content, consider cultural norms or respond appropriately to social media crises.
Sign up for a weekly round-up of Wave:
Top stories
1
2
3
4
5
