YouTube India’s free movies fight online piracy and explore new ground for digital marketers
by Lawrie Doran on 16th June 2011
With their Bollywood Box Office channel, YouTube explore the potential for free ad-supported movies to diminish the impact of online piracy and provide a good platform for marketers. The high value of the content on Box Office drives consumer praise and avoids provoking negative buzz around advertising.
Lady Gaga steals the spotlight from Google Chrome
by Tom Hannah on 13th June 2011
Google Chrome’s new video featuring Lady Gaga shows marketers that big-name celebrities may distract attention from the product itself.
Shopkick app shows that enabling greater consumer interaction increases positive engagement
by Tom Hannah on 26th May 2011
The Shopkick app's Facebook page shows that app upgrades that enable greater consumer interaction lead to positive engagement. On the other hand, as it is an app that depends on creating a sense of consumer inclusion, limited availability of offers and technical problems can alienate them as their ability to interact with the app is reduced.
Reebok introduce ‘social motivation’ with their Promise Keeper app
by Leonie Bulman on 27th April 2011
Reebok show marketers how a brand can use social media to play a bigger part in the consumer’s private life, by making them commit to goals before their entire social media base of friends of followers. The Promise Keeper app gets users talking about exercise in general and contributes to Reebok’s ‘fun’ image.
While consumers are “sceptical” about iAds, developers say they will be a “long term success”
by Joe Waby on 5th January 2011
WaveMetrix show that there is a mixed response to the recent launch of the European iAd mobile advertising network. Many consumers say iAds are a “huge turnoff”. However, developers say iAds will “be successful” and some consumers “enjoy” the “compelling” viewing experience.
Disney’s Tron Light Cycle game for iPhone prompts high demand from Android users
by Leonie Bulman on 25th November 2010
WaveMetrix social media monitoring shows that the recent release of a Light Cycle game as part of Tron’s iPhone app leads many consumers on Facebook to request an Android-specific version. The new game succeeds in encouraging some consumers to talk about the film itself – and those who discuss Tron: Legacy are strongly positive, saying that they “can’t wait” to watch it in cinemas.
New Facebook Groups feature attracts a mixed consumer response
by Joe Waby on 8th October 2010
While many consumers welcome the new Groups feature as a “welcome improvement” which they will “definitely use”, others say they want “more control” and say groups “should be kept private”.
Consumers say Google/Verizon proposal "threatens" net neutrality
by Andy Pilkington on 16th August 2010
Verizon and Google have announced their joint policy proposal for the future of the "open internet". Consumer reaction to the proposal has been overwhelmingly negative. They emphasise that both companies lack the legitimacy to form policy and say that neither can be trusted.
Sign up for a weekly round-up of Wave:
Top stories
1
2
3
4
5
