_0.jpg "What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience")
What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
by Charles Allison on 17th May 2012
Upcoming movie What To Expect When You're Expecting shows how tailoring social media environments can be a good strategy to engage consumers beyond the core target audience. While the main WhatToExpectMovie Facebook page successfully engages women, men are more likely to engage with the male orientated Dude's Page
HTC successfully place consumer recommendations at the heart of their social media presence
by Tom Hannah on 15th May 2012
By allowing detailed reviews to be posted on their Facebook page, HTC successfully generate constructive product discussion, as well as a very high proportion of positive recommendations for their phones.
Fosters make a "Good Call" by complementing TV advertising on social media
by Charles Allison on 10th May 2012
Fosters' Good Call Centre shows how brands can successfully use social media to complement an existing marketing campaign.
The North Face show how linking social platforms together can help build a larger online community
by Leonie Bulman on 26th April 2012
Outdoor gear retailer The North Face have built a much larger online community than competitor Helly Hansen, with 60 times more Facebook likes and 20 times more Twitter followers. The North Face achieved this in part by linking their Facebook and Twitter handles back to each other.
Krave's Easter competition leaves Facebook fans wanting
by Charles Allison on 4th April 2012
Krave's Easter egg Facebook competition highlights the potential pitfalls of social media competitions and giveaways, where demand often exceeds supply.
John Frieda show how to boost engagement by asking consumers to share their desires
by Leonie Bulman on 3rd April 2012
John Frieda show that brands should ask fans about what they want, rather than what fans currently have, to achieve a positive impact on both fan engagement and brand image.
Sony's teaser video for its upcoming campaign successfully engages consumers
by Tom Hannah on 22nd March 2012
By showcasing a sneak peek of its “Made of Imagination” campaign on different social media platforms, Sony Mobile manages to prompt consumers to engage positively with both the campaign itself and the product behind it before the campaign has even started.
PG Tips sustain fan engagement through personal lifestyle questions
by Leonie Bulman on 15th March 2012
PG Tips show how to become the number one most engaging UK brand on Facebook, by asking fans how their tea fits into every day life. The high volume of responses provides PG Tips with a wealth of consumer information to help shape marketing and brand image.
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