_0.jpg "What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience")
What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
by Charles Allison on 17th May 2012
Upcoming movie What To Expect When You're Expecting shows how tailoring social media environments can be a good strategy to engage consumers beyond the core target audience. While the main WhatToExpectMovie Facebook page successfully engages women, men are more likely to engage with the male orientated Dude's Page
HTC successfully place consumer recommendations at the heart of their social media presence
by Tom Hannah on 15th May 2012
By allowing detailed reviews to be posted on their Facebook page, HTC successfully generate constructive product discussion, as well as a very high proportion of positive recommendations for their phones.
The North Face show how linking social platforms together can help build a larger online community
by Leonie Bulman on 26th April 2012
Outdoor gear retailer The North Face have built a much larger online community than competitor Helly Hansen, with 60 times more Facebook likes and 20 times more Twitter followers. The North Face achieved this in part by linking their Facebook and Twitter handles back to each other.
John Frieda show how to boost engagement by asking consumers to share their desires
by Leonie Bulman on 3rd April 2012
John Frieda show that brands should ask fans about what they want, rather than what fans currently have, to achieve a positive impact on both fan engagement and brand image.
PG Tips sustain fan engagement through personal lifestyle questions
by Leonie Bulman on 15th March 2012
PG Tips show how to become the number one most engaging UK brand on Facebook, by asking fans how their tea fits into every day life. The high volume of responses provides PG Tips with a wealth of consumer information to help shape marketing and brand image.
Lack of consistent hashtag promotion costs RBS for Six Nations sponsorship
by Andy Pilkington on 28th February 2012
Analysis of the weekend’s Six Nations clash between England and Wales reveals that RBS failed to successfully leverage their sponsorship of the championship to make a social media impact. Lack of promotion and consistency meant that consumers used their own hashtag when talking about the event, rather than the official RBS promoted tag.
Superdrug’s Facebook polling strategy gets fans promoting its own-label products
by Leonie Bulman on 16th February 2012
Superdrug show that a brand can create positive buzz around its products by asking Facebook fans to share their favourite one. 53% of responses come from consumers recommending Superdrug’s own label products, revealing the effectiveness of asking your online community a simple question.
Microsoft's reintroduction of the Gmail Man viral ad causes another backlash
by Tom Hannah on 14th February 2012
Microsoft provoked a new backlash on its Facebook page after posting an old video attacking Google’s Gmail service, which had already caused a negative reaction on YouTube earlier this year. Microsoft's strategy once again prompts users to attack Microsoft and defend the strengths of the rival Gmail service.
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