Wave: social media quarterly – how brands are creating frameworks for consumer-led engagement
by Leonie Bulman on 7th April 2011
WaveMetrix analysis of social media trends in Q1 2011 shows different ways in which brands can use social media as a framework for consumers to engage with or promote brands. Brands have successfully continued to monetise social media, whilst others are encouraging consumers themselves to promote their brand.
Foursquare continues with news partnership
by Matt Harrison on 15th June 2010
Foursquare, the location based social media platform, has added The Wall Street Journal and The New York Times to its list of mainstream media partners. The deal allows the newspapers to distribute location specific news to Foursquare users.
Privacy changes spark industry concern
by Matt Harrison on 15th June 2010
Facebook executives met yesterday afternoon to discuss growing fears over its privacy.
The Wavemetrix social media tracker shows that recent privacy policy changes have caused concern amongst industry insiders.
WaveMetrix research shows peer advocacy driving social media growth
by Matt Harrison on 10th June 2010
According to statistics released by Experian Hitwise, social network traffic in May exceeded search engine traffic for the first time.
WaveMetrix research shows that the increase in social media traffic has been driven by peer advocacy.
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