HTC successfully place consumer recommendations at the heart of their social media presence
by Tom Hannah on 15th May 2012
By allowing detailed reviews to be posted on their Facebook page, HTC successfully generate constructive product discussion, as well as a very high proportion of positive recommendations for their phones.
Advocacy Tracker: aligning brand communication with advocates can help drive more positive recommendations
by Leonie Bulman on 1st May 2012
Understanding advocacy can help brands develop messaging which is aligned with the reasons why consumers recommend them to others. Aligning brand messaging in this way can in turn drive more positive advocacy and help mitigate detraction.
Verbatim social media analysis: understanding purchase and advocacy drivers for Nike footwear
by Leonie Bulman on 13th October 2011
Through a new monitoring service called Verbatim, WaveMetrix show how to get the most out of online consumer discussion by extracting purchase and recommendation drivers. Looking at the case of Nike Footwear in China, Verbatim analysis shows which particular topics to focus on when engaging potential buyers versus advocates.
Verbatim social media monitoring: Helping brands drive online advocacy
by Leonie Bulman on 27th September 2011
Through a new monitoring service called Verbatim, WaveMetrix show how to help brands drive advocacy through social media. Looking at the case of Panasonic’s Lumix cameras in Germany, this article illustrates how to identify the reasons why consumers recommend a brand online.
Verbatim social media monitoring: Analysing luxury purchase with Porsche in China
by Leonie Bulman on 19th September 2011
Through a new monitoring service called Verbatim, WaveMetrix show that understanding the consumers’ journey to purchase can help brands optimise their product marketing. Recommendations from other consumers are among the most influential reasons to purchase a luxury product, meaning brands can benefit from this information.
Verbatim social media monitoring: Helping Mini understand why people recommend and buy the Mini Countryman
by Leonie Bulman on 15th September 2011
Through our Verbatim monitoring service, WaveMetrix show that understanding which topics drive user recommendations and which topics act as selling points can help identify the key aspects of a product from the consumer’s point of view.
Verbatim social media monitoring: Analysing recommendation drivers for Orange
by Leonie Bulman on 25th August 2011
Through a new monitoring service called Verbatim, WaveMetrix show that understanding why consumers recommend your brand is essential to shaping an online interaction strategy. Verbatim analysis around Orange in France pinpoints the specific drivers of advocacy for the brand’s services, showing that these differ from overall discussion.
Verbatim social media monitoring: Analysing sources of discussion
by Leonie Bulman on 11th August 2011
Through a new monitoring service called Verbatim, WaveMetrix show how Louis Vuitton’s decision to make Angelina Jolie the new face of the brand met harsh criticism from consumers. However, Verbatim reveals that the unfavourable comments are concentrated on female forums and news sites, rather than the brand’s Facebook page.
Sign up for a weekly round-up of Wave:
Top stories
1
2
3
4
5
