Advocacy Tracker: identifying the different types of advocacy helps brands understand how consumers recommend them
by Leonie Bulman on 8th May 2012
Analysing the different ways in which consumers can advise others to choose a brand helps understand how advocacy occurs, empowering brands to drive even more recommendations through focused communication strategies.
Tweeters respond in realtime to Steve Ballmer's CES keynote
by Leonie Bulman on 10th January 2012
Minute-by-minute analysis of Tweets responding to Steve Ballmer's keynote during CES 2012 shows that Tweeters respond instantly to specific announcements during the event. Tweeters respond in an intense, but extremely short-lived manner, showing marketers that they have just a few minutes to leverage a surge in Tweets about a specific product or brand.
Tweets around the show ‘I’m A Celebrity, Get Me Out Of Here’ match the contest's outcome
by Leonie Bulman on 6th December 2011
WaveMetrix analysis of Tweets around the reality TV show ‘I’m a Celebrity’ reveals that the winner Dougie Poynter received more tweets throughout the show than runner-up contestant Mark Wright. Analysis of the nature of the Tweets also reveals that a third of Mark’s are re-Tweets whilst Dougie collects much more direct engagement.
Verbatim analysis: understanding negative anonymous posting about the iPad 2 in Japan
by Leonie Bulman on 3rd November 2011
Looking at the case of the iPad 2 in Japan, Verbatim reveals how anonymous posting on sites like 2ch.net can have a negative impact on the sentiment of discussion. However, with a deeper understanding of what is causing negativity, Verbatim provides brands with actionable insights to combat it.
Verbatim analysis: understanding key online influencers for Panasonic Lumix
by Leonie Bulman on 27th October 2011
WaveMetrix’s entry-level solution – Verbatim – allows brands to understand where conversations are taking place and who the key influencers are each month. This information can help brands reach their most engaged users and build a community around them.
Verbatim analysis: assessing brand attributes in discussion around Neutrogena
by Leonie Bulman on 20th October 2011
With Verbatim, WaveMetrix’s entry-level service, brands are now able to map brand attributes onto consumer discussion, giving them an understanding of consumer attitudes on a more emotional level. The example of Neutrogena shows how these attributes can help brands better relate to consumers
Verbatim social media monitoring: Helping brands drive online advocacy
by Leonie Bulman on 27th September 2011
Through a new monitoring service called Verbatim, WaveMetrix show how to help brands drive advocacy through social media. Looking at the case of Panasonic’s Lumix cameras in Germany, this article illustrates how to identify the reasons why consumers recommend a brand online.
WaveMetrix methodology sheds light on consumer purchase decisions
by Joe Waby on 16th September 2010
WaveMetrix have developed a unique way of tracking consumers’ purchase intentions which allows brands to gauge which elements of their products or services have most impact on consumers’ desire to purchase.
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