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Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
April 24, 2013 by Ben Rogers
YouTube . Pepsi . Learning...
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Toyota drive higher purchase desire by linking Facebook launch with YouTube content
February 8, 2013 by Leonie Bulman
YouTube . Toyota . purchas...
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Combining Facebook and YouTube helps Netflix spread awareness about new content
YouTube . Netflix . house ...
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John Lewis’ "heart-warming" 2012 Xmas ad gets positive response on YouTube
John Lewis’ "heart-warming" 2012 Xmas ad gets positive response on YouTube
November 14, 2012 by Tom Hannah
YouTube . views . sentimen...
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YouTube is the key social media platform for Toyota consumers in Germany
November 7, 2012 by Ed Bristow
YouTube . US . UK . Toyota . Ger...
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LG’s prank advert for new monitors generates buzz, but not purchase desire
YouTube . purchase disc...
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HP’s Sauce of Manliness gets men talking about making sandwiches
HP’s Sauce of Manliness gets men talking about making sandwiches
October 24, 2012 by Charles Allison
YouTube . Twitter . sentim...
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BMW’s Connected Drive reveals the difficulty of aligning with fans' expectations
September 20, 2012 by Leonie Bulman
YouTube . Facebook . Conne...
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McDonalds' open answers help dispel negative stereotypes around the brand
McDonalds' open answers help dispel negative stereotypes around the brand
June 22, 2012 by Andy Pilkington
YouTube . McDonalds . fast...
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Ronaldo fans and detractors hijack Castrol's social media campaign
YouTube . Facebook . celeb...
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Samsung breathe some life into memory cards with new “cool” video adverts
Samsung breathe some life into memory cards with new “cool” video adverts
May 29, 2012 by Leonie Bulman
YouTube . Samsung . Memory...
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Fosters make a "Good Call" by complementing TV advertising on social media
May 10, 2012 by Charles Allison
YouTube . Fosters . Facebo...
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Consumer reactions to TNT’s hugely viral “dramatic surprise” video demonstrate the effectiveness of unique, entertaining content
YouTube . Viral . TV . TNT . Bra...
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Wave: social media quarterly – maximising the impact of social media activities
Wave: social media quarterly – maximising the impact of social media activities
April 12, 2012 by Leonie Bulman
YouTube . Wave quarterl...
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Converse increase the desirability of their boots with a Gorillaz viral video
Converse increase the desirability of their boots with a Gorillaz viral video
March 20, 2012 by Leonie Bulman
YouTube . Gorillaz . Faceb...
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Old Spice guy hijacks the adverts of fellow P&G brands in “powerful” new viral campaign
YouTube . Old Spice . camp...
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Namco shows how to drive different types of consumer engagement on YouTube
Namco shows how to drive different types of consumer engagement on YouTube
February 1, 2012 by Charles Allison
YouTube . SoulCalibur . Na...
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Axe’s plan for first real-time comic book creation successfully drives product buzz
Axe’s plan for first real-time comic book creation successfully drives product buzz
January 5, 2012 by Ben Rogers
YouTube . Twitter . Social...
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Rihanna fits well as the new face of Armani Jeans and Underwear
Rihanna fits well as the new face of Armani Jeans and Underwear
October 11, 2011 by Leonie Bulman
YouTube . Rihanna . celebr...
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The viral marketing trade-off: T-Mobile focuses on humorous video content at the expense of explicit product information
YouTube . Viral . T-Mobile . ...
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