Apple’s Ping social network struggles against market saturation
by Joe Waby on 3rd September 2010
Analysis of the consumer reaction to the Ping launch suggests that any new social network must offer something different if it is to break the hold of Twitter and Facebook on the social networking market.
Successful Facebook pages are aligned with other marketing activities
by Matt Harrison on 2nd September 2010
WaveMetrix analysis shows that the most successful brands on Facebook use the platform to draw attention to their other marketing activities and to generate consumer discussion about their brand.
Digg user backlash led by anger over monetisation
by Matt Harrison on 1st September 2010
WaveMetrix analysis shows that social media platforms must be careful not to isolate their core users as they look to monetise their sites. As the example of Digg Version 4 shows, users are strongly attached to the user generated nature of social media and react angrily when they are marginalised in favour of brands.
Facebook’s innovative features make it likely to dominate emerging markets
by Matt Harrison on 31st August 2010
Analysis of consumer perceptions of Facebook in India suggests that the social network is likely to be successful in its expansion into developing economies. Despite the strong user bases of rival networks, Facebook's feature range is likely to make it a growing success in these areas.
Privacy concerns dominate consumer reaction to Facebook Places
by Matt Harrison on 24th August 2010
Facebook has entered the location-based social network market by adding a Places feature to its network. WaveMetrix analysis shows that consumers have reacted negatively to the feature, with privacy concerns dominating discussion.
Users say Google Wave was let down by poor launch and lack of integration
by Matt Harrison on 6th August 2010
Yesterday Google announced via its blog that it would “no longer be developing Wave as a standalone product”.Our analysis shows that most people think the product had a “lot of potential” but that it was let down by an invitation only launch and a lack of marketing by Google.
Niche social networks offer a more relevant source of information than search engines
by Matt Harrison on 4th August 2010
Many internet users are turning to niche social networks as a source of information ahead of more traditional platforms, such as search engines.
Our analysis of four upcoming niche social networks shows that the principle use of the networks was for users to find information.
Facebook capturing German users from StudiVZ despite privacy concerns
by Matt Harrison on 3rd August 2010
WaveMetrix analysis shows that the recent growth of Facebook at the expense of StudiVZ in Germany has occurred despite user fears over privacy.
Our analysis suggests that whilst privacy is a topic that many consumers discuss, it is not the key factor that motivates their social networking.
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