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Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
Porsche utilises Facebook to promote both classic and cutting-edge brand image to consumers
March 11, 2011 by Leonie Bulman
Porsche . Mercedes . luxur...
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Calvin Klein highlights pros and cons of using established Facebook communities to support sub-brand repositioning
March 10, 2011 by Leonie Bulman
fashion . Facebook . CK On...
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Mercedes-Benz push their cutting-edge brand image with exciting video content on Facebook
Mercedes . Facebook . Bran...
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Evenflo shows how addressing the “real” challenges of having a baby can engage new parents
Evenflo shows how addressing the “real” challenges of having a baby can engage new parents
March 8, 2011 by Ben Rogers
YouTube . Twitter . FMCG . Fa...
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Rimmel shows how interactive sites can complement social networks by encouraging a different kind of consumer discussion
March 4, 2011 by Ben Rogers
YouTube . Twitter . social...
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Mini’s Family Photo Contest succeeds in engaging consumers around products, but videos drive more product-focus
Mini . Facebook . Communit...
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Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series
Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series
February 28, 2011 by Leonie Bulman
social media . online p...
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Oreo extends consumer positivity by involving consumers in Facebook world record attempt
February 25, 2011 by Jason Hardman
Oreo . Guinness World R...
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Louis Vuitton successfully re-creates a luxury shopping experience via Facebook
Louis Vuitton successfully re-creates a luxury shopping experience via Facebook
February 24, 2011 by Leonie Bulman
social media . online p...
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Cars 2 Facebook page shows how social media content can be effectively used to mobilise an existing fanbase
movies . Facebook . Disney...
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ASOS Love competition shows that many winners and clear rules are key for running online contests
ASOS Love competition shows that many winners and clear rules are key for running online contests
February 22, 2011 by Leonie Bulman
social media . purchase...
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T-Mobile’s strategy of comparing itself to rival brands on Facebook backfires
February 21, 2011 by Leonie Bulman
T-Mobile . Facebook .
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McCain high profile social media launch gains momentum from fans eager for New York prize
McCain Rustic Oven C...
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Kenneth Cole’s Cairo apology welcomed by consumers, but fails to stop negative brand and product discussion
Kenneth Cole’s Cairo apology welcomed by consumers, but fails to stop negative brand and product discussion
February 14, 2011 by Leonie Bulman
Twitter . Kenneth Cole . F...
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Consumers find new Diet Pepsi positioning "inappropriate" in the context of the wider brand
Consumers find new Diet Pepsi positioning "inappropriate" in the context of the wider brand
February 10, 2011 by Andy Pilkington
Pepsi . Facebook . Brand i...
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Posters on Facebook focus more on Volkswagen's products than YouTube users when engaging with "The Force" commercial
YouTube . Volkswagen . Sup...
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Cowboys & Aliens buzz shows key differences between consumer comment posted on different social networks
Cowboys & Aliens buzz shows key differences between consumer comment posted on different social networks
February 8, 2011 by Charles Allison
Twitter . movies . Faceboo...
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ASOS launch Facebook store in style with its "Crave It? Save It. Win It." competition
ASOS launch Facebook store in style with its "Crave It? Save It. Win It." competition
February 3, 2011 by Leonie Bulman
store . fashion . Facebook . ...
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EU consumers less likely to embrace Facebook Deals
EU consumers less likely to embrace Facebook Deals
February 2, 2011 by Andy Pilkington
Social networks . Faceb...
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Exclusive content extends consumer positivity towards UFC
UFC . Facebook . exclusive...
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