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Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
Top 10 social media lessons: Chanel, Vuitton, Burberry use social to help build their luxury image
May 22, 2013 by Alan Ault
Vuitton . luxury . Faceboo...
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Maybelline cosmetics: identifying Facebook strategies which drive advocacy
May 21, 2013 by Ben Rogers
Maybelline . luxury . FMCG . ...
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Driving social media engagement: there is no ‘one size fits all’
Mercedes-Benz . Game of...
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Posting regularly and at least once per day is the first step to build Facebook engagement
Posting regularly and at least once per day is the first step to build Facebook engagement
April 18, 2013 by Andy Pilkington
Wispa . Vitaminwater . Tic...
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Starting the countdown early can boost Facebook engagement ahead of new TV show series
March 28, 2013 by Charles Allison
Vampire diaries . Gossi...
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Mercedes-Benz engage 10% of their community by focusing content on new models
Toyota . Mercedes-Benz . L...
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Brands increase Likes by 140%, but engagement drops as communities grow
Brands increase Likes by 140%, but engagement drops as communities grow
March 13, 2013 by Leonie Bulman
PTAT . Likes . Facebook . eng...
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Toyota drive higher purchase desire by linking Facebook launch with YouTube content
February 8, 2013 by Leonie Bulman
YouTube . Toyota . purchas...
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Dell show that re-posting positive consumer opinions boosts product desirability
Dell show that re-posting positive consumer opinions boosts product desirability
February 6, 2013 by Alexandra Veleva
purchase desire . Faceb...
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OPI double purchase desire on Facebook by linking their launch to Pinterest content
purchase desire . produ...
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Three strategies to boost purchase desire among Facebook fans - Q4 2012 Social media quarterly
Three strategies to boost purchase desire among Facebook fans - Q4 2012 Social media quarterly
January 24, 2013 by Leonie Bulman
Toyota . Q4 2012 . purchas...
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Kit Kat drive 50% more purchase desire with crowdsourcing campaign
January 21, 2013 by Ed Bristow
sentiment . purchase de...
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Posting more than twice per day doesn’t increase Facebook engagement
PTAT . frequency . Faceboo...
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Mondays and Thursdays are most effective for BMW Deutschland to drive fan engagement
Mondays and Thursdays are most effective for BMW Deutschland to drive fan engagement
January 15, 2013 by Leonie Bulman
post date . Facebook . eng...
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Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
Louis Vuitton boosts fan interaction by a third by encouraging them to create their own designs
January 7, 2013 by Leonie Bulman
Twitter . Pinterest . Loui...
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NikeFuel Missions allows Nike to become part of consumers’ everyday activities
sentiment . retail . NikeF...
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Random House inspires Facebook fans to read more books
Random House inspires Facebook fans to read more books
January 2, 2013 by Leonie Bulman
Random House . Publishi...
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Audi Germany’s photo contest engages Quattro owners and drives purchase intent for new RS6
Audi Germany’s photo contest engages Quattro owners and drives purchase intent for new RS6
December 21, 2012 by Ed Bristow
Volvo . Volkswagen . Toyot...
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Palmolive show that brands can learn from effective social strategies in other markets
Palmolive show that brands can learn from effective social strategies in other markets
December 13, 2012 by Leonie Bulman
Palmolive . FMCG . Faceboo...
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HTC generate stronger purchase desire for Windows 8 phones than Nokia
windows 8 . Nokia . Mobile . ...
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