_0.jpg "What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience")
What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
by Charles Allison on 17th May 2012
Upcoming movie What To Expect When You're Expecting shows how tailoring social media environments can be a good strategy to engage consumers beyond the core target audience. While the main WhatToExpectMovie Facebook page successfully engages women, men are more likely to engage with the male orientated Dude's Page
Fosters make a "Good Call" by complementing TV advertising on social media
by Charles Allison on 10th May 2012
Fosters' Good Call Centre shows how brands can successfully use social media to complement an existing marketing campaign.
O2's launch of "half-baked" O2 Wallet app creates a backlash among Facebook fans
by Leonie Bulman on 8th May 2012
O2 shows that using an online community to promote the launch of a new product can backfire, providing early adopters with a platform for negative feedback. O2’s Facebook launch of the new O2 Wallet app generates criticism for the app’s lack of NFC support, showing that innovative products should initially be tested in a more controllable environment than online communities.
NBC gets viewers Ready For Love with early social media campaign
by Charles Allison on 3rd May 2012
NBC's Ready For Love campaign suggests that brands can benefit from building social media buzz even when a product is in its infancy.
Limited edition offers grow Facebook communities, but they must be accessible to target audience
by Andy Pilkington on 1st May 2012
Limited edition and exclusive offers to an online community can be an effective method for growth, but brands must ensure the offers are accessible to community members or risk a backlash.
The North Face show how linking social platforms together can help build a larger online community
by Leonie Bulman on 26th April 2012
Outdoor gear retailer The North Face have built a much larger online community than competitor Helly Hansen, with 60 times more Facebook likes and 20 times more Twitter followers. The North Face achieved this in part by linking their Facebook and Twitter handles back to each other.
Avon’s product-centric approach to Facebook successfully builds a wider brand reputation
by Andy Pilkington on 24th April 2012
Avon’s product-centric community shows that brands who are confident in their products can successfully drive positive testimonials and wider brand loyalty via a product-centric approach.
Channel 4's Facejacker app drives engagement by making consumers the star
by Charles Allison on 17th April 2012
Channel 4's Facejacker Facebook app highlights the benefits of making fans the centre of a social media campaign.
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