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Welcome to wave: bite-sized social media insights from
Maybelline cosmetics: identifying Facebook strategies which drive advocacy
Maybelline cosmetics: identifying Facebook strategies which drive advocacy
May 21, 2013 by Ben Rogers
Maybelline . luxury . FMCG . ...
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BlackBerry Q10: why do consumers buy it?
May 14, 2013 by Jason Hardman
reviews . Learning . consu...
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Driving social media engagement: there is no ‘one size fits all’
Mercedes-Benz . Game of...
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Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
Pepsi’s Beyoncé campaign suggests relying on social engagement volume can be misleading
April 24, 2013 by Ben Rogers
YouTube . Pepsi . Learning...
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Posting regularly and at least once per day is the first step to build Facebook engagement
April 18, 2013 by Andy Pilkington
Wispa . Vitaminwater . Tic...
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Sharing professional advocacy in brand communities boosts engagement by 40%
HTC . Dell . consumer elec...
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Analysing topics of discussion shows the true impact of the Xperia Z launch
Analysing topics of discussion shows the true impact of the Xperia Z launch
April 4, 2013 by Alexandra Veleva
Xperia Z . volume. topi...
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Oreo show how isolating individual opinions provides a better understanding of campaign reactions
April 2, 2013 by Ben Rogers
volume . Oreo . opinions . Le...
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Starting the countdown early can boost Facebook engagement ahead of new TV show series
Starting the countdown early can boost Facebook engagement ahead of new TV show series
March 28, 2013 by Charles Allison
Vampire diaries . Gossi...
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How consumer electronics brands are amplifying the reach of professional advocacy via Facebook and Twitter
Nokia . HTC . HP . ASUS . Amplif...
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Social media is not just about volume: digging deeper can provide valuable insight
Social media is not just about volume: digging deeper can provide valuable insight
March 21, 2013 by Andy Pilkington
volume . topics of enga...
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Asda achieve Facebook engagement three times higher than average with big prize competitions
March 20, 2013 by Ben Rogers
Waitrose . Tesco . Sainsbu...
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Brand advocacy is only present in 3% of brand community conversations
Social networks . Ampli...
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Mercedes-Benz engage 10% of their community by focusing content on new models
Mercedes-Benz engage 10% of their community by focusing content on new models
March 14, 2013 by Leonie Bulman
Toyota . Mercedes-Benz . L...
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Brands increase Likes by 140%, but engagement drops as communities grow
Brands increase Likes by 140%, but engagement drops as communities grow
March 13, 2013 by Leonie Bulman
PTAT . Likes . Facebook . eng...
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Toyota drive higher purchase desire by linking Facebook launch with YouTube content
YouTube . Toyota . purchas...
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Dell show that re-posting positive consumer opinions boosts product desirability
Dell show that re-posting positive consumer opinions boosts product desirability
February 6, 2013 by Alexandra Veleva
purchase desire . Faceb...
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OPI double purchase desire on Facebook by linking their launch to Pinterest content
OPI double purchase desire on Facebook by linking their launch to Pinterest content
February 4, 2013 by Ben Rogers
purchase desire . produ...
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Three strategies to boost purchase desire among Facebook fans - Q4 2012 Social media quarterly
Three strategies to boost purchase desire among Facebook fans - Q4 2012 Social media quarterly
January 24, 2013 by Leonie Bulman
Toyota . Q4 2012 . purchas...
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Kit Kat drive 50% more purchase desire with crowdsourcing campaign
sentiment . purchase de...
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