What To Expect When You’re Expecting movie tailors the Facebook environment to engage beyond the core audience
Upcoming movie What To Expect When You're Expecting shows how tailoring social media environments can be a good strategy to engage consumers beyond the core target audience. While the main WhatToExpectMovie Facebook page successfully engages women, men are more likely to engage with the male orientated Dude's Page
by Charles Allison on 17th May 2012
Advocacy Tracker: Nivea users tell others to try the brand’s products for “moisturising” and “softening” results
Analysis of explicit recommendations for Nivea shows that results are the number one reason why consumers tell others to...
by Leonie Bulman on 16th May 2012
HTC successfully place consumer recommendations at the heart of their social media presence
By allowing detailed reviews to be posted on their Facebook page, HTC successfully generate constructive product discussion...
by Tom Hannah on 15th May 2012
Latest sample reports and trends in social media


Automotive
Ford’s viral spokesman steals the show, as consumers focus on him rather than Ford itself
Ford’s viral spokesman steals the show
Verbatim social media monitoring: Helping Mini understand why people recommend and buy the Mini Countryman
Verbatim social media monitoring: Helping Mini understand purchase and advocacy
FMCG
LUSH shows how content around environmental issues can positively engage conscientious consumers
LUSH's environmental campaigns positively engage conscientious consumers
Frito-Lay: is it possible to have too many Facebook fans?
Frito-Lay: too many Facebook fans?
Luxury
Burberry reacts quickly to salvage Facebook fragrance giveaway
Burberry's fast action salvages campaign
Louis Vuitton successfully re-creates a luxury shopping experience via Facebook
Louis Vuitton re-creates personalised shopping experience via Facebook
Consumer electronics
ASUS successfully engage gamers with split Facebook strategy
ASUS' split Facebook strategy successfully engages gamers
Panasonic’s user-run community outperforms Facebook as hub for peer-to-peer advice
Panasonic’s user-run community is hub for owner advice
Fashion and retail
All Saints show how to use celebrities to generate positive engagement around your brand
All Saints use celebrities to promote positive brand buzz
“Undies” and “Kissing” parties prompt global Desigual social media buzz
Desigual parties prompt global response
Services
British Airways' advert launch sees Facebook fans endorse the brand's traditional values
BA's Facebook fans reaffirm the brand's traditional values
T-Mobile’s strategy of comparing itself to rival brands on Facebook backfires
T-Mobile comparison to its rivals generates mixed response